SBC Said to Be in Talks to Buy AT&T
By ANDREW ROSS SORKIN and KEN BELSON
http://www.nytimes.com/2005/01/27/business/27deal.html?ex=1264568400&en=fe76
2b5d3d3b338e&ei=5090&partner=techdirt

Published: January 27, 2005

SBC Communications, the second-largest regional phone company in the nation,
is in talks to buy AT&T for more than $16 billion, according to executives
close to the negotiations.

A deal, if reached, would be the final chapter in the 120-year history of
AT&T, the first technological giant of the modern age and the original model
for telecommunications companies worldwide. A deal would be a reunion of
sorts, putting back together some of the largest pieces of the Ma Bell
telephone monopoly, which was broken up in 1984.

The talks, which the executives described as "fluid" and "very, very
sensitive" would unite SBC, a Baby Bell with some 50 million local-line
customers, with AT&T, its much-diminished former parent.

AT&T, which only two decades ago ranked among the nation's very largest
companies, is a shadow of its former self, focusing almost exclusively on
corporate customers. Last year, AT&T said it would no longer market itself
to its traditional retail customers.

Still, the executives cautioned that the talks could very well collapse.
Indeed, AT&T has been in talks before. In 2003, negotiations between the
company and BellSouth fell apart at an advanced stage when BellSouth saw how
weak AT&T's prospects were. The executives involved in the current talks
said that many issues, including a final price, had yet to be resolved.

Spokesmen for the two companies declined to comment.

The talks come as the telecommunications landscape has shifted from
traditional fixed-line service to faster-growing, higher-margin businesses
like wireless, broadband and corporate services. And with pricing wars
continuing, telecommunications companies are looking to merge or risk being
put out of business.

In theory, SBC and AT&T have complementary technology. SBC has a strong
presence in California, Texas and Illinois, although, as with all the Bell
companies, its fixed-line business has slid as customers use their
cellphones more.

SBC has also made a strong push to sell broadband lines to consumers and is
expanding its fiber optic network to provide video services in the coming
year or two. The company also resells satellite television service from the
DISH Network.

AT&T, on the other hand, has the largest international fiber network and the
deepest client list of major corporations, which are considered valuable
because they buy services in bulk. AT&T is also a major provider to the
government and to companies that operate globally.

While SBC continues to grow slowly thanks to demand for its high-speed
Internet lines, AT&T's business is expected to shrink about 15 percent this
year. It is trapped in a vicious price war with its main rival, MCI. Verizon
Communications, the largest regional Bell company, and SBC have also started
marketing heavily to small businesses.

Regulators would be unlikely to block a merger given AT&T's diminished role
in the industry. The company suffered a setback last year when the Bells won
the right to raise fees they charge companies like AT&T for access to their
local networks. One result of that was the decision last July to no longer
market local phone service to residential consumers. AT&T now has about 25
million residential customers and about 3 million corporate customers

Despite its woes, AT&T has worked hard to cut costs, reduce debts and write
down the value of its assets. The moves have made the company, even with its
problems, more attractive to companies in search of the big corporate
clients that AT&T has.

In the fourth quarter, AT&T's profit rose 84 percent, to $625 million,
beating Wall Street's estimates. The jump came mostly because of
cost-cutting efforts, including a 23 percent reduction of its work force
last year.

SBC reported its fourth-quarter results yesterday, saying its sales rose as
profits fell in its fourth quarter

SBC, based in San Antonio, said it earned 23 cents a share in the quarter
ended Dec. 31. The company said that figure would have been 34 cents if not
for one-time costs, including severance payments and expenses from the $41
billion acquisition of AT&T Wireless by its Cingular Wireless venture.

In the period a year ago, SBC earned 27 cents a share.

SBC said its fourth-quarter operating revenue was $10.3 billion, compared
with $10 billion a year ago. It attributed the growth to the addition of
425,000 high-speed Internet lines and a considerable slowdown in the erosion
of its traditional telephone business. Edward E. Whitacre Jr., SBC's chief
executive, has said repeatedly that he is more focused on dealing with
Cingular, which it owns with BellSouth.

Mr. Whitacre, like his counterpart at BellSouth, Duane Ackerman, are known
for their cautious approach to investing and prudent use of their companies'
money.

Still, according to industry analysts, AT&T's chief executive, David W.
Dorman, has been eager to sell the company and perhaps, with the company now
leaner, he may have found a buyer.

Matt Richtel contributed reporting for this article.



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