http://www.latimes.com/business/la-fi-brazil10_jun10.story

Trade Battle With Brazil Threatens U.S. Copyrights
Brasilia weighs halting intellectual property protection to get U.S. to curb
cotton subsidies.
By Jerry Hirsch
Times Staff Writer

June 10, 2005

Angered by subsidies to U.S. cotton growers, Brazilian lawmakers said
Thursday that they were considering suspending the intellectual property
rights of American products in their country if the U.S. government did not
explain how it intended to change subsidy programs by July 1.

The deadline was set earlier this year by the World Trade Organization,
which found that U.S. assistance to cotton farmers distorted world prices by
encouraging overproduction. If implemented, Brazil's plan would negatively
affect a range of U.S. industries including entertainment, software and
pharmaceuticals.

"Essentially, the Brazilian position would be, 'We're going to have
state-sanctioned piracy,' " said Neil Turkewitz, an executive vice president
of the Recording Industry Assn. of America, the music industry's largest
trade and lobbying group.

Although it's not unusual for nations to slap high tariffs on a marketbasket
of goods as retaliation in trade disputes, sanctioning the copying of one
country's products is unconventional and possibly illegal, trade officials
said. At the minimum, the move would require a new law in Brazil and WTO
approval, they said. The plan was the topic of a legislative committee
meeting in Brasilia, the nation's capital, Thursday.

Richard Mills, a spokesman for U.S. Trade Representative Rob Portman, called
talk of Brazilian action premature. "We intend to comply so there will not
be any need for retaliation," he said.

U.S. cotton farmers received $1.6 billion in federal subsidies last year,
with California growers getting $144 million, according to Environmental
Working Group, a Washington-based nonprofit that tracks the data.

Brazil's proposed strategy is designed to draw Hollywood, Silicon Valley and
the pharmaceutical industry into the trade battle, said Pedro de Comargo
Neto, head of a large farm organization and a former trade official who
oversaw the nation's successful challenge of U.S. cotton payments.

"We want other parties in the United States to understand that what the
cotton lobby is doing is not in their interest," Comargo said Thursday.

Rather than enlisting allies, the strategy could have the opposite effect.

Any Brazilian move against U.S. copyrights or patents probably would draw
retaliation from the U.S. government on key Brazilian exports, said Dan
Glickman, chief executive of the Motion Picture Assn. of America and
Agriculture secretary during the Clinton administration.

"They sell a lot of airplanes in the U.S.," Glickman said, referring to
commuter aircraft maker Embraer. "This could become a pretty serious
tit-for-tat trade dispute."

A trade war would be the last thing Brazil wants, said Alan Tonelson, a
trade expert at the U.S. Business & Industry Council in Washington. "They
need the U.S. market far more than we need them," he said.

Brazil is the U.S.' largest trading partner in South America and ranks 14th
overall, according to the World Institute for Strategic Economic Research.
About $35 billion of trade occurs between the two nations each year.

Ordinarily, Brazil would raise tariffs on U.S. goods, the typical
WTO-sanctioned remedy for getting nations to comply with the trade body's
rulings. But such a strategy is rarely effective and only raises the price
Brazilian consumers pay for imported U.S. products, Comargo said.

Entertainment and software products are especially tempting targets because
of the ease with which they can be copied. Piracy of music and movies is
already a big problem for U.S. entertainment companies in Brazil, accounting
for as much as 60% of the market. According to the U.S. trade
representative's office, American companies lost nearly $1 billion last year
from copyright infringement in Brazil.

Nonetheless, Brazilians see economic and social advantages to easing
copyright and patent restrictions. Making generic versions of drugs that
fight HIV infection and other maladies is attractive because it serves a
social value and reduces Brazil's healthcare expenses, said Brazilian
congressman Fernando Gabeira, a member of the Chamber of Deputies' committee
that took up the issue Thursday.

Allowing the copying of U.S. goods is meant to provide Brazil with leverage
to overcome foot dragging in Washington caused by the powerful influence of
the cotton industry lobby, Comargo said.

In March, the WTO told the U.S. to change a system that subsidizes cotton
sales to fabric mills and exporters when the domestic price exceeds the
prevailing world rate. Over the last decade the U.S. has paid out more than
$2.4 billion in such so-called Step 2 payments, according to the
Environmental Working Group.

Another program ruled in violation by the WTO provided guarantees to allow
developing nations to purchase domestic cotton on favorable financial terms.

Brazilian officials are skeptical that the Bush administration can come up
with a plan to trim payments to cotton farmers that will win approval in
Congress. They say the issue has seen little movement since the WTO decision
in March. Federal farm subsidies have proved among the most resilient
programs in Washington, surviving numerous domestic assaults and pressure
from abroad.

"Even when they have the right, it is hard for poor countries to go against
rich countries," Gabeira said.

Times staff writer Jon Healey contributed to this report.



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