Bush creates new post to fight global piracy

By Reuters
http://news.com.com/Bush+creates+new+post+to+fight+global+piracy/2100-1028_3
-5800092.html

Story last modified Fri Jul 22 09:57:00 PDT 2005


President Bush has created a new senior-level position to fight global
intellectual-property piracy and counterfeiting that cost American companies
billions of dollars each year, Commerce Secretary Carlos Gutierrez said
Friday.

"Intellectual-property theft is a major problem around the world. We believe
that it is costing U.S. businesses about $250 billion in lost sales,"
Gutierrez told Reuters in an interview with reporters and editors.

Bush has tapped Chris Israel, currently deputy chief of staff for Gutierrez,
to head up the administration's antipiracy efforts. China--where 90 percent
of music and movies are pirate copies--will be a chief priority, Gutierrez
said.

"Frankly, our goal is to reduce (China's piracy levels) to zero," Gutierrez
said. He declined to specify a timetable, but acknowledged it could be a
lengthy effort.

Gutierrez got a personal glimpse of rampant piracy in China during a visit
earlier this month, when he was offered the chance to buy a pirated copy of
the newest Star Wars movie for $1 dollar, an aide said.

The United States will closely monitor a long list of antipiracy pledges
China made at this month's high-level Joint Commission on Commerce and Trade
meeting, including a promise to increase criminal prosecutions, Gutierrez
said.

The skyrocketing U.S. trade deficit--which reached a record $618 billion
last year--has compounded U.S. concerns about piracy and counterfeiting.
Companies that produce movies, music and software and other intellectual
property account for a growing share of what the United States has to sell
to the rest of the world.

U.S. manufacturers of products ranging from shampoo to auto-safety glass
also complain that they often have to compete with counterfeit versions of
their own products in China and other markets around the world.

The Commerce Department estimates nearly 7 percent of the goods in the
global market are counterfeit.

Israel was a public policy executive at Time Warner, a media company with
strong interests in intellectual property rights protection, before joining
the Commerce Department. He also has worked in Congress as a legislative
aide. 



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