Piracy-check mandatory for Windows add-ons
Published: July 25, 2005, 9:00 PM PDT
By Ina Fried
Staff Writer, CNET News.com
http://news.com.com/Piracy-check+mandatory+for+Windows+add-ons/2100-1016_3-5
804045.html?part=rss&tag=5804045&subj=news

>From now on, customers looking to get the latest add-ons to Windows will
have to verify that their copy of the operating system is legit.

Beginning Tuesday, the piracy check will be mandatory for all customers
worldwide who want to download add-ons for Windows XP.

The only exception is for security-related patches. Regardless of whether a
system passes the test, security updates will be available to all Windows
users via either manual download or automatic update. The Microsoft Update
and Windows Update utilities, which provide notifications of new patches,
will require validation.

It's all part of Windows Genuine Advantage, a stepped-up effort by Microsoft
to increase the number of Windows users that are actually paying Microsoft
for its software. Currently, the company estimates that roughly a third of
Windows copies worldwide are not legitimate.

"We really want to cut that rate," said David Lazar, director of the Windows
Genuine program.

With Windows' share of the desktop market estimated to be well above 90
percent, cracking down on illegal copies of the OS is seen as one of the few
ways for Microsoft to grow its Windows business. The two other main ways
that Microsoft has identified are increasing the number of PCs per household
and expanding computer usage in emerging markets.

Lazar declined to say how much Microsoft hopes to cut into the piracy rate
with the Windows Genuine push. However, he said the company does see a need
to create a clearer distinction between genuinely purchased and bogus copies
of the OS.

"One of ways we are going to do that is by enhancing the value of genuine
Windows," he said.

As part of that, Microsoft is adding a few more freebies to the "carrots" it
gives to those whose Windows copies pass muster. Lazar said that Microsoft
has also refined its online tool that checks for genuine copies such that
customers won't have to enter their Windows product code, as was sometimes
the case while the Windows Genuine program was in testing.

Meanwhile, those who fail the validation test will be presented with two
options. People who send in their CDs, show proof they bought Windows and
fill out a piracy report will be eligible to get a legitimate copy of
Windows at no charge. Those who don't have CDs or a proof of purchase but
fill out a piracy report will have to pay for a licensed copy--$99 for
Windows XP Home and $149 for Windows XP Professional. Those prices are
higher than the upgrade cost for Windows XP, but lower than the price one
would have to pay for an entirely new copy of the OS.

Microsoft has been testing the Windows Genuine program since last September.
At first, the program had neither benefits for those who passed inspection
nor any penalty for those who failed or opted not to go through the piracy
check. Gradually, though, Microsoft has been adding perks and moving to make
the process mandatory.

Lazar said the company has erred on the side of caution, noting that
Microsoft does not know of any cases in which its piracy check falsely
concluded that software was illegitimate. There has been a hack reported in
which customers who have one genuine copy of the OS can pass along a
validation code that can be used with nongenuine copies of the OS. Lazar
said that method would require someone to get hold of a new code each day he
or she wanted to download new software, though.

"It doesn't really scale," he said.



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