http://customersupport.tivo.com/knowbase/root/public/tv2198.htm

Why is TiVo updating its privacy policy?

TiVo updates its privacy policy from time-to-time to adapt its policy to
account for new service enhancements. In this instance, TiVo is updating its
privacy policy to accommodate new content delivery services and home network
applications.

What is a Content Delivery Service and why does it require collection of
Personally Identifiable Viewing Information?

A content delivery service is a service that allows a TiVo subscriber to
download content to its TiVo DVR. These services require TiVo to collect
Personally Identifiable Viewing Information to provide the requested content
to the correct TiVo DVR. TiVo will not disclose this information to Third
Parties without the consent of the TiVo subscriber, although TiVo may need
to disclose certain user information to a partner or vendor under a
non-disclosure agreement to fulfill the subscriber¹s request.

What is a Home Network Application and why should I be concerned about
entering sensitive information while using a Home Network Application?

TiVo subscribers with DVRs connected to a home network will be able to
discover software applications on their personal computer or other network
servers that will be displayed on their DVR. TiVo has no control over what
applications are accessible on a home network. Most applications will be
harmless, but as we have seen with freely-available software applications
available on the Internet, some applications may not have the best of
intentions. For instance, an application may falsely identify its source to
prompt you to provide certain sensitive information or request personal
information without first disclosing its privacy policy.

TiVo does not permit home network applications to be discovered on TiVo DVRs
unless the subscriber actively enables the discovery feature. For subscriber
convenience, TiVo also identifies these unverified applications with a
computer icon on the TiVo menu. If you are concerned about the privacy of
your personal information, we caution you not to enter any personal or
sensitive information (such as social security or credit card numbers) while
using an application unless you have verified it is from a source that you
trust.

Why did TiVo change the language of the privacy policy from ³TiVo has no way
to access any of your Personally Identifiable Viewing Information² and ³no
way of knowing² what show you watch to ³TiVo does not collect or access any
Personally Identifiable Viewing Information² and ³does not keep track² of
what shows you watch?

>From the inception of the company, TiVo¹s privacy policy has centered around
the core principle that TiVo will not collect the Personally Identifiable
Viewing Information of its subscribers without a subscriber¹s prior consent.
This core principle has not changed and TiVo continues to value the privacy
of its subscribers. As TiVo offers its subscribers more options, under
certain circumstances, we recognize that it may be at least theoretically
possible to correlate the behavior of a TiVo DVR with a particular account.
TiVo does not, and has a strict policy against, any collection of Personally
Identifiable Viewing Information without a user¹s prior consent. However, we
felt that an adjustment of the language was appropriate for purposes of
accuracy and integrity.

tv2198



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