Priorities for the Store-Shopping List
http://www.washingtonpost.com/wp-dyn/content/article/2005/08/27/AR2005082700
232_pf.html

By Rob Pegoraro
Sunday, August 28, 2005; F01

Picking an online music store ought to be no more complicated than choosing
between grocery stores. But if you're going to buy more than a few songs a
month, you may find yourself in the kind of long-term commitment associated
with inking mortgage documents.

That's because the big online music stores (for example, Apple's iTunes
Music Store, Microsoft's MSN Music, Napster, RealNetworks' RealPlayer Music
Store and Rhapsody, Sony's Connect, Yahoo Music and Walmart.com Music
Downloads) don't all sell the same bundles of bits.

Instead, they offer songs and records in different file formats. Almost all
of these restrict you to certain programs and music players, and almost all
arrive cocooned in a layer of copy-control software to stop you from sharing
your purchase with the neighbors.

You can't quickly or conveniently convert these files to another format.
Your downloads today may dictate the hardware and software you buy years
from now -- and conversely, what you own now can determine where you
download in the future.

This applies to anybody with a Mac or an iPod: The iTunes Music Store is the
only major online shop to offer full support for Apple's hardware. But if
you've bought one of Sony's digital-music players, the only store with
compatible downloads is Connect. And if you own a player compatible with
Microsoft's Windows Media Audio files, you'll do best at sites that sell
music in the same format.

Those factors aside, here's what to look at when considering these stores.

Inventory: The selection at the weakest online store dwarfs that of the
biggest land-based store. But we've all been spoiled by the likes of
Amazon.com; we rightly expect an online store to carry every song ever
committed to vinyl, tape or CD.

You can blame the music industry for some of these gaps. Some artists only
let their work be offered for download at one store, while others don't
allow their music to be sold as bits at all -- an act of denial that would
make the Flat Earth Society proud.

But stores share responsibility too; not all have signed deals with enough
record labels or put full effort into stocking back-catalogue material.

Apple and Napster both claim inventories of more than 1.5 million songs.
Real's stores stock a bit more than 1.2 million; MSN Music, Napster and
Yahoo cite catalogues of more than 1 million songs; and Wal-Mart carries
about 600,000 songs.

But none of those numbers means anything if a store doesn't carry the one
artist, album or song you want. Searching through the catalogues of Apple's
store requires downloading and installing its own software; other stores let
you window-shop.

Pricing: All of these stores sell songs for 99 cents each (except Wal-Mart,
which charges 88 cents), with per-album rates typically ranging from $9.99
to $13.99 or more. In other words, a single should cost the same everywhere,
but you can pay more for an album at one site than at another. But there's
no clear pattern to this; temporary promotions excepted, nobody has a real
edge.

Usage rules: Most major sites let you copy a downloaded song to as many
music players as you want and play it on varying numbers of computers at any
one time -- seven for iTunes and MSN, five for Napster, RealPlayer and
Yahoo, three for Rhapsody and Wal-Mart. You can also burn it to CD as often
as you want, except that any given playlist may only be burned to disc five
to 10 times.

Real and Rhapsody fall a little short, however, as their CD-burning limits
apply to any given set of songs, regardless of order. Sony offers an extra
outlet: You can fill a data CD with the original ATRAC-format files bought
at Connect -- fitting hundreds of songs on the disc in the process -- then
listen to it on some of Sony's CD players.

Software: All these stores require using a program to download and sort
songs, copy them to portable players and burn them to audio CDs. ITunes
remains the best of this bunch, trailed by Yahoo's Music Engine and
Microsoft's Windows Media Player (used in stores from Wal-Mart to MSN).
Napster's software is geared too much toward shopping, Real's teems with ads
and Sony's SonicStage is just horrid.

Playback on your stereo: Once you've piled up a nice little stash of
downloads, burning them all to audio CDs just to hear them through the good
speakers in the living room will get inconvenient. A "media receiver" -- a
compact box that plugs into a stereo system and connects to your wired or
wireless home network -- can play these files off your computer's hard
drive.

Windows Media-based stores such as MSN, Napster, Rhapsody, Yahoo and
Walmart.com have a huge advantage, thanks to the wide variety of receivers
that support this format. With iTunes, your only option is Apple's AirPort
Express, which lacks a remote control or a display.

Sony doesn't offer any such capability.

Rent or own? Napster, Rhapsody and Yahoo allow you to pay a monthly fee to
download unlimited "tethered" copies of almost every song in their
catalogues. These files can't be burned to CD but play on computers and some
newer Windows Media-compatible players.

Napster's $14.95-a-month Napster To Go offering, the first of this kind, has
been outclassed by Real's Rhapsody Unlimited, $8.33 to $9.99 a month, and
particularly Yahoo's Music Unlimited. It costs just $4.99 a month for a
one-year commitment, with a generous discount on song purchases.

These subscription plans are great for auditioning new music or for building
temporary collections (say, a soundtrack for a party). They're bad for
keeping songs around, as you must keep paying to preserve access to songs
you've downloaded. (I've already heard from one reader who's been locked out
of his rented songs by a server glitch.)

All that in mind, iTunes -- the first store to make downloaded music a
commercial reality -- still has the lead. It offers the best selection,
permissions and software, plus such extras as the ability to print CD covers
and track lists, downloadable liner notes and videos for some albums and a
directory of free podcasts. And it works with the iPod, the best music
player out there.

The only knock against iTunes goes back to one of Apple's least appealing
traits: its tight-fisted control over its products. There could be some
great iTunes-compatible media receivers, car stereos or home theaters out
there, but we'll never know until Apple invites other companies to develop
products that play iTunes downloads.

If Apple's exclusivity turns you off, take a look at MSN Music. It's the
next best thing, thanks to its good-as-iTunes use permissions and clean,
Web-based interface (even if that interface requires you to use the aging
Internet Explorer browser to buy anything).

If you want to try a subscription-based service, go with Yahoo. Its prices
make Napster and Rhapsody look silly, and it offers a remarkably pleasant
music-playback program in its Yahoo Music Engine.

If contemplating all these compatibility issues bothers you, and if you've
got a taste for more obscure music, consider the smaller stores that sell
unrestricted, universally compatible MP3 files. Sites such as eMusic.com,
Smithsonian Global Sound, Calabash Music and Download Punk can do this
because they don't carry music from the major record labels that often act
as if they regard customers first as a piracy risk to manage, second as a
source of profit.

Or get yourself in the habit of burning new purchases from the major online
stores to audio CD, then copying them back to your computer as plain old
MP3s.

It seems too much to hope that we'll ever get back to having every download
play on every computer and player -- just as CDs work everywhere. But
stranger things have happened: Only a few years ago, the very existence of a
dollar-a-song store that carried 1.5 million tracks seemed implausible.

Living with technology, or trying to? E-mail Rob Pegoraro [EMAIL PROTECTED]



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