Yahoo IM users get more than they bargained for
Published: September 1, 2005, 6:30 PM PDT
By Stefanie Olsen
Staff Writer, CNET News.com
http://news.com.com/Yahoo+IM+users+get+more+than+they+bargained+for/2100-103
2_3-5845886.html?part=rss&tag=5845886&subj=news

If you're one of the tens of millions of Yahoo users asked to upgrade your
instant-messaging software this week, be on your toes: The update can open
the door to unwanted PC houseguests--and setting changes--by default.

The newest free version of Yahoo Instant Messenger (YIM) boasts advanced
Internet phone calling in a upgrade that comes "highly recommended" by
Yahoo. By clicking "yes" to the update, a user can expect to get a slicker
YIM interface with buttons to quickly chat, blog, swap photos or call
someone online. It even has new smiley icons.

Those changes are what many might expect. What they may not expect are all
the other tools they get when not paying attention.

By accepting Yahoo's "typical" installation of YIM with Voice, it will also
download Yahoo's Search Toolbar with anti-spyware and anti-pop-up software,
desktop and system tray shortcuts, as well as Yahoo Extras, which will
insert Yahoo links into the Internet Explorer browser. The IM client also
contains "live words," which will automatically show an icon when the user
highlights words online and then hyperlink to Yahoo search results,
definitions or translation tools. Finally, the installation will alter the
users' home page and auto-search functions to point to Yahoo by default.

To avoid these changes, users must actively choose the "custom" installation
and uncheck five boxes.

Yahoo spokeswoman Terrell Karlsten said that for avid Yahoo users, the
included services are valuable and highlight the integration among all its
tools.

"By setting it that way we're giving people choices. For people who want to
download software in one fell swoop, they have that option. If they don't
want it we give them the ability to customize it," Karlsten said.

Battle for the desktop
Privacy advocates called Yahoo's install tactics disappointing, yet part of
a long history of guerrilla marketing among Internet companies promoting
free software. Ray Everett-Church, a principal at privacy consultancy
PrivacyClue, said in this case that Yahoo was going further than it ever had
before.

"This is the first instance where you actually must go and do a custom
install to control them from installing other software," Everett-Church
said. "Most folks go to the default install and are not expecting to get a
whole suite of unasked-for software. That's where the sneaky factor comes
in."

Yahoo isn't the only company employing aggressive means to promote their
applications and services, nor is it the first. Big companies including MSN
and America Online and smaller firms like RealNetworks and Claria have long
taken the opportunity to push other tools or features when users install
their software.

The tactics are so common that people often forget about the technological
battle being fought for control of their PC, in which Internet companies
play offense and defense when it comes to changing preferences for home
pages, e-mail, multimedia players and default Web searches.

"The hidden check boxes during installation are a common practice for
companies trying to further extend their reach onto your computer desktop,"
Everett-Church said. "Companies have a responsibility to very clearly
indicate what is being installed during that process and give a clear
opportunity to reject software."

In this case, the YIM software triggers a miniature battle with other
software makers. If people accept Yahoo's default home page and search
settings and then want to set them back, Microsoft's IE contains an option
under its "Tools" menu to "Reset Web settings." That selection, however,
will not necessarily restore personalized settings. Rather, it will point
people to Microsoft IE default settings, including the MSN home page and
auto-search features.

Yahoo is persistent, however. If people set back their auto-search settings
to MSN or Google, for example, Yahoo will send a pop-up message asking users
if they would like to change it yet again to Yahoo Search.
More screen for less green

The Sunnyvale, Calif.-based company has been testing the new version of YIM
with advanced Net phone service since May and released it in early August.
This week, it began pushing out a "recommended upgrade" notice to U.S.
users, Karlsten said. It has included default home page and search changes
since May 2004, when it released YIM 6.0.

Yahoo Messenger with Voice also includes shortcuts to IM from the desktop
and system tray. The Yahoo Extras software will specifically add links into
IE that point people to Yahoo services like e-mail and shopping. The
"custom" installation of the software will let people opt not to receive the
toolbar, shortcuts and extras.

Yahoo could be counting on the fact that most people won't care or notice
the changes.

"There are a ridiculously high number of people who never budge off the
default," Everett-Church said.



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