The thing a lot of people seem to miss about radio, especially given the hobby we all love and the inclinations it fosters, is that radio is a delivery medium and definitely not the message (although for many of us it actually is.) I hate to say it but we'd be somewhat analogous to people who'd enjoy the clicks and scratches on vinyl as much as, if not more than, the tune they're listening to.

Radio is FM is AM is SW is LW is WiFi is satellite is whatever. All are just means of getting programming to a given point or points.

For in home use in the western world, chances are that in ten to twenty years the only radio waves around will be your local router talking to various devices. Why bother with old school broadcasting, all that hardware, all that FCC garbage when all you have to do to sell advertising is generate compelling programming and get it out on the 'net?

Mobile radio will be replaced by mobile 'net (provided the bandwidth is there.) You can get everything you can hear on the radio plus just about anything else there is to be heard too. Again, it's not the delivery system that matters to Joe Public and an old medium *will* be replaced by a newer one that better meets the user's needs.

So long as bandwidth is functionally infinite and available (and we're working hard on that while pretending that rural areas don't exist) then the old school broadcasters will become less and less relevant. People loved their typewriters too but the PC killed that once thriving industry as well. The 'net is going to do the same to the old transmission media.

TV, radio, cinema, the various broadcasting media, all the support systems for them are just a short time away from hitting the event horizon of that singularity we call the Internet. What happens after that none of us can tell but I think it's a safe bet that all the markets will be smashed into many, many fragments and if you want to compete for a place in any of those pieces you had better come up with something worth watching or listening to.

And you never know, all kinds of fascinating stuff might evolve out of this that even the most hardcore SWL would hugely enjoy...


Lee

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