I think NPR has the digital part mostly right. The affiliate stuff is probably the harder part. Of course, it could be that the maybe those at the headquarters of NPR no longer think they need the affiliates the way they used to and some change in the relationship is coming.
-- -Rob de Santos From: Joe Buch [mailto:[email protected]] Sent: Thursday, June 10, 2010 8:35 AM To: Internet radio discussion Subject: Re: [Internetradio] Inside Music Media: NPR’s War Against Radio Thanks Richard. I have often wondered why NPR wants to give away its product when NPR affiliated stations are willing to pay to air that product. I right now hear NPR programming on Sirius without involvement of the local station. Individual stations can stream the NPR programs but why should they when a listener can access the same national programs via the net. I wonder what NPR will do when the stations decide to form an alternative cartel to feed only member stations. Radio is mostly consumed in the automobile. Those who say you can't hold a mobile phone while driving will really have a fit when the stations start sending video pictures to supplement the audio. The NPR strategy reminds me of General Motors owning Ford dealerships next door to GM dealers. They are shooting their own feet. Joe --- On Wed, 6/9/10, Richard Cuff <[email protected]> wrote: From: Richard Cuff <[email protected]> Subject: [Internetradio] Inside Music Media: NPR’s War Against Radio To: "Internet radio discussion" <[email protected]> Date: Wednesday, June 9, 2010, 9:11 PM This group would likely appreciate this item, as it talks about station branding and mobile content. Richard Cuff / Allentown, PA USA http://insidemusicmedia.blogspot.com/2010/06/nprs-war-against-radio.html
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