At issue is the value-added provided by a local radio station. For the NPR flagship AM and PM programming, that value added is probably 10-15% of the total value to the listener -- the local news, traffic reports, and weather...based on the relative local / national split of each hour of programming.
Who should pick up the bandwidth costs for streaming audio? NPR? The local station? Today the local station provides the bandwidth for live audio, but the on-demand audio is split...some is hosted by NPR, some NPR programs have their audio hosted either by local stations or other entities (think of cartalk.com). That push-pull relationship is one that will be interesting to watch as non-traditional platforms increase in importance. Sure, NPR could bypass the local stations, but NPR wouldn't then receive carriage fees from them... RC On Thu, Jun 10, 2010 at 6:28 PM, Rob de Santos <[email protected]> wrote: > I think NPR has the digital part mostly right. The affiliate stuff is > probably the harder part. Of course, it could be that the maybe those at > the headquarters of NPR no longer think they need the affiliates the way > they used to and some change in the relationship is coming. > > >
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