http://www.bbc.co.uk/worldservice/specialreports/annual_review_2010.shtml
Includes the BBC's review of World Service activities and operations for the past year. There are links there to the full annual review. Interesting items to this group: 1) Decrease in 20 million in shortwave listenership -- noted especially in Bangladesh, India, and Nigeria -- countries where one would think shortwave is still the key method of listening. 2) 39% increase in "visitors" (however defined) to BBC World Service online A key "pull quote" from Peter Horrocks (Director, BBC Global News [which includes World Service]) appears on page 1: "The figures show the success of our multimedia strategy and investments for global audiences. But the continued dramatic decline in short wave listening shows that those audiences are rapidly changing the way they access international news. Unless BBC World Service can accelerate its response to those changes, it will face a rapid deterioration in its impact.” Looks like they're greasing the skids for further reductions in shortwave utilization, as had been mentioned a few months ago when the audience numbers first came out. It's worth a read partly because it sets forth what the BBC believes the agenda and priorities for the World Service should be in the months and years ahead. Whether we longtime observers of, and listeners to, the World Service agree with this agenda is another matter. -- Richard Cuff / Allentown, PA USA International broadcasting / shortwave blog: http://www.intlradio.blogspot.com _______________________________________________ Internetradio mailing list [email protected] http://montreal.kotalampi.com/mailman/listinfo/internetradio To unsubscribe: Send an E-mail to [email protected]?subject=unsubscribe, or visit the URL shown above.
