I'm with you on this, John. While I fully support a move to include "new media" distribution, it all seems to have the air of self-fulfilling prophecy. We broadcast less; we report fewer listeners, so we broadcast less, so we have...
Another news article on the BBC report: http://www.theregister.co.uk/2010/07/06/bbc_radio_review/ -- -Rob de Santos -----Original Message----- From: John Figliozzi [mailto:[email protected]] Sent: Monday, July 05, 2010 11:19 PM To: Shortwave programming discussion Cc: Internet radio discussion; Shortwave programming discussion Subject: Re: [Internetradio] [Swprograms] BBC World Service Annual Review for 2009-10 has been published At this point, I don't know if it's the research numbers that dictate the policies or the policies that dictate the research numbers. Keep in mind that I just barely passed my college statistics course many years ago, but I remain skeptical that anyone can produce such definitive numbers on listenership half a world away where electricity is still considered a luxury. (I'll probably be taken to the woodshed by Kim Elliot for making a remark like that.) John Figliozzi Halfmoon, NY Sent from my iPod On Jul 5, 2010, at 21:56, Richard Cuff <[email protected]> wrote: > http://www.bbc.co.uk/worldservice/specialreports/annual_review_2010.shtml > > Includes the BBC's review of World Service activities and operations > for the past year. > > There are links there to the full annual review. > > Interesting items to this group: > > 1) Decrease in 20 million in shortwave listenership -- noted > especially in Bangladesh, India, and Nigeria -- countries where one > would think shortwave is still the key method of listening. > > 2) 39% increase in "visitors" (however defined) to BBC World Service > online > > A key "pull quote" from Peter Horrocks (Director, BBC Global News > [which includes World Service]) appears on page 1: > > "The figures show the success of our multimedia strategy and > investments for global audiences. But the continued dramatic decline > in short wave listening shows that those audiences are rapidly > changing the way they access international news. Unless BBC World > Service can accelerate its response > to those changes, it will face a rapid deterioration in its impact.” > > Looks like they're greasing the skids for further reductions in > shortwave utilization, as had been mentioned a few months ago when the > audience numbers first came out. > > It's worth a read partly because it sets forth what the BBC believes > the agenda and priorities for the World Service should be in the > months and years ahead. Whether we longtime observers of, and > listeners to, the World Service agree with this agenda is another > matter. > > > > > -- > Richard Cuff / Allentown, PA USA > > International broadcasting / shortwave blog: > http://www.intlradio.blogspot.com _______________________________________________ Internetradio mailing list [email protected] http://montreal.kotalampi.com/mailman/listinfo/internetradio To unsubscribe: Send an E-mail to [email protected]?subject=unsubscribe, or visit the URL shown above.
