As someone who's been involved in marketing and communications for years, I've enjoyed the weekly CBC Radio One program "Age of Persuasion", hosted by Terry O'Reilly.
Instead of continuing with a 5th season of "Age Of Persuasion", the new program "Under The Influence", debuts tomorrow (January 7th). Why the change? According to the program's website, "As the marketing world shifts from a century of overt one-way messaging to a new world order of two-way dialogue, we leave the age of persuasion and enter the era of influence...The first 50 years of modern advertising was hard-sell. The next 50 years was persuasion through creativity and media tonnage. But advertising is no longer a loud one-way conversation. It's a delicate dialogue now. The goal is no longer to triumph by weight, but to win by influence." This, of course, means elements such as social media, blogs, etc... Air times: Live on the air and on the web, Saturdays at 11:30 a.m. (12:00 p.m. NT) and again on Mondays at 11:30 a.m. (3:30 p.m. NT) Sirius channel 159, Monday 4:30 p.m. ET, Tuesday 3:30 a.m. ET, Friday 3:00 a.m. ET, Saturday 9:30 a.m. ET. I would expect on-demand audio and podcast to be available. Richard Cuff / Allentown, PA _______________________________________________ Internetradio mailing list [email protected] http://montreal.kotalampi.com/mailman/listinfo/internetradio To unsubscribe: Send an E-mail to [email protected]?subject=unsubscribe, or visit the URL shown above.
