Sounds interesting, Richard. The show is making a timely segue into today's business/customer interactions.
The topic reminds me of Klout. (klout.com) What's your Klout Score? "The Klout Score measures influence based on your ability to drive action. Every time you create content or engage you influence others. The Klout Score uses data from social networks in order to measure: True Reach: How many people you influence Amplification: How much you influence them Network Impact: The influence of your network" John Sullivan Raleigh, NC Message sent from myiPad 2 On Jan 6, 2012, at 5:42 PM, Richard Cuff <[email protected]> wrote: > As someone who's been involved in marketing and communications for > years, I've enjoyed the weekly CBC Radio One program "Age of > Persuasion", hosted by Terry O'Reilly. > > Instead of continuing with a 5th season of "Age Of Persuasion", the > new program "Under The Influence", debuts tomorrow (January 7th). > Why the change? According to the program's website, > > "As the marketing world shifts from a century of overt one-way > messaging to a new world order of two-way dialogue, we leave the age > of persuasion and enter the era of influence...The first 50 years of > modern advertising was hard-sell. The next 50 years was persuasion > through creativity and media tonnage. But advertising is no longer a > loud one-way conversation. It's a delicate dialogue now. The goal is > no longer to triumph by weight, but to win by influence." > > This, of course, means elements such as social media, blogs, etc... > > Air times: > > Live on the air and on the web, Saturdays at 11:30 a.m. (12:00 p.m. > NT) and again on Mondays at 11:30 a.m. (3:30 p.m. NT) > > Sirius channel 159, Monday 4:30 p.m. ET, Tuesday 3:30 a.m. ET, Friday > 3:00 a.m. ET, Saturday 9:30 a.m. ET. > > I would expect on-demand audio and podcast to be available. > > Richard Cuff / Allentown, PA
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