Conference Announcement

"Signs of the World: Interculturality and Globalisation"
8th AIS/IASS Congress
International Association of Semiotics (AIS/IASS)
Lyon (France)
7.-12.7.2004

Signs are conceived and circulate in a world whose recent evolution implies a
change in the nature of geopolitical and intercultural relations. The
evolution in the means of exchange, in the representations of the world and
the strategies devised by political and institutional actors lead semioticians
to appraise and update their concepts and analysis tools.

The 8th AIS congress will have interculturality and globalisation as themes.
It will allow for clarification of the specific contributions of semiotics to
world comprehension and to political, economic, cultural, aesthetic and
anthropological debate. Through their involvement in critical reflection on
globalisation, semioticians contribute to the process of clarifying issues
arising from this reflection and have a role to play in this contemporary
debate: how world cultures can be made more intelligible to each other within
the framework of their own differences.

Below is the list of congress sessions. Contributions will take place in one
of these sessions.

1. Theoretical semiotics and epistemology

The theoretical origins of semiotics will be subject to contemporary debate on
the sign and communication. Do New Information and Communication Technologies
(N.I.C.T.) require semiotics to invent special methods or procedures for
analysis and interpretation ? In this framework great theoretical questions
about the objects and the boundaries of semiotics will also be tackled.

2. Differences and identities

Semiotics concerns the forms of sociability, rituals, symbolic experience,
political systems and religions that give cultures identity. We will tackle
here the semiotic modalities of self-presentation (politeness systems and
civility) and symbolic strategies regulating relations between subjects and
cultures. We will try to analyse and understand conflicts and wars of
identity. The Congress will pay careful critical attention to the analysis of
racist and discriminatory themes and discourse.

3. Semiotics of communication : exchanges and relations

Due to globalisation, different signs and forms systems are confronted.
Through symbolic processing of information, and taking into account new
production, distribution and reception practices, the media devise global
intelligibility systems of the world and of its significations.

4. Semiotics of cultural practices

Does globalisation modify the status and the signification of cultural
practices (Cuisine, clothing, housingÂ…) and does it favour the emergence of
transitory cultures ? How does semiotics account for these practices and their
evolutions.

5. Semiotics and aesthetic practices

Does globalisation leave its mark on contemporary evolution of literature,
music or dramatic arts ? Could it foster an original approach of
intersemioticity ? Is interculturality, from now on heralded by the arts, an
exchange or a factor of standardisation ?

6. Semiotics of space and time globalisation

Could semiotics help us have a better understanding of our relation to space,
in our collective practices as well as in our individual experiences ? Does
globalisation induce a new particular approach to temporality, in day-to-day
life or in history (polychronic or monochronic cultures ; cyclic or linear
time) ? Does it require new organisational forms and new space practices (town
and country organisation) ? Can semiotics describe new representations of
world space, of travelling and movement ?

7. Political semiotics of globalisation

In a globalisation problematic, has semiotics to deliver a particular
discourse about law and politics ? It is valuable to analyse the sign's place
and use within the dynamics of general exchange and globalised communication.
It is a matter of describing the forms of a political economy of sign . The
semiotics of globalisation could interpret the practice of money as a sign in
our political and cultural experiences. The Congress will move to formulate a
semiotic critique of the dominating logics of liberal globalisation.

Conference Website:
http://sites.univ-lyon2.fr/semio2004/sommaire.php3


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