http://www.thejakartaglobe.com/opinion/a-tribute-to-american-enterprise/528642

A Tribute to American Enterprise
John Riady | July 05, 2012

 'The US' greatest role in the world has been as a beacon of free enterprise, 
innovation and restrained government — all features that traditionally 
attracted outsiders to it.' 
America’s foreign policy is shifting its gaze. From former President George W. 
Bush’s overture to India to President Barack Obama’s “Pacific pivot,” the vast 
machinery of Washington is slowly fixing its eye on this part of the world. 

Indonesia has been a grateful beneficiary of this twist, as Obama’s landmark 
trip here in late 2010 demonstrated. It has the beginnings of a long, 
productive engagement, one that has to date been characterized by mutual 
understanding and interest. 

While our present trade relationship is still small — Indonesia is the United 
States’ 28th-largest two-way goods trading partner, with the products exchanged 
being of low strategic importance — this relationship is poised for growth. The 
renewed importance of Indonesia and the outward orientation of the United 
States means it is in the interest of businesses in both countries to engage 
each other. As Southeast Asia finally sheds the vestiges of the 1990s crisis, 
there are many opportunities left unexplored. 

What needs to happen to expand this relationship is not complicated. Indonesia 
must continue reforming and building production capacity. US companies will 
continue to engage with local ventures in productive ways. 

But more than any practical program, it is moral influence that the United 
States has traditionally excelled at. Its greatest role in the world has been 
as a beacon of free enterprise, innovation and restrained government — all 
features that traditionally attracted outsiders to it. 

Nearly 30 years ago, when English journalist Henry Fairlie celebrated the 
Fourth of July in The New Republic, he praised his adopted country’s 
“bewitching power” of invention and improvisation. 

“If houses are insufferably cold, you invent a stove, and then you invent 
central heating. … Ben Franklin invented a prefabricated stove which could be 
produced for the common man; such a stove in Europe at the time would have been 
produced by craftsmen for the few. But then it has always been the American way 
as well … to say that ‘it ain’t necessarily so’ and to do something about it.” 

“It ain’t necessarily so” — it is precisely this can-do attitude, the sense of 
boundlessness and ambition, that is for many of us the great strength of 
America. Recently, as a result of a financial crisis, optimism has somewhat 
diminished, a fact that has not escaped notice here. Even some protectionist 
ideas have gained currency, justified by the sentiment that “even the United 
States does it.” I am hopeful these do not become a permanent fixture on the 
policy circuit, because they would leave everyone worse off. 

America has always been a kind of North Star for the rest of the world, a fixed 
signpost of policy rectitude. On this year’s Fourth of July, I was happy to pay 
tribute to the values that have made America great. 

It is in the interests of Indonesia for the luster of this bright star to 
remain undiminished. 

John Riady is the chairman of Kikas-Kadin, the US-Indonesia Bilateral Committee 
within the Indonesian Chamber of Commerce and Industry, and editor at large for 
BeritaSatu Media Holdings.

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