http://arabnews.com/hitler-clothing-store-stirs-anger-india

Hitler' clothing store stirs anger in India
  a..  
  The outlet, which sells Western menswear, opened 10 days ago in Ahmedabad 
city in the western state of Gujarat (AFP)


Arab News

Sunday 2 September 2012

NEW DELHI — The owner of an Indian clothing store said Wednesday that he would 
only change its name from "Hitler" if he was compensated for re-branding costs, 
amid a growing row over the new shop.


The outlet, which sells Western men's wear, opened 10 days ago in Ahmedabad 
city in the western state of Gujarat with "Hitler" written in big letters over 
the front and with a Nazi swastika as the dot on the "i".


"I will change it (the name) if people want to compensate me for the money we 
have spent -- the logo, the hoarding, the business cards, the brand," Rajesh 
Shah told AFP.
He put the total costs at about 150,000 rupees ($2,700).


Shah insisted that until the store opened he did not know who Adolf Hitler was 
and that Hitler was a nickname given to the grandfather of his store partner 
because "he was very strict".


"I didn't know how much the name would disturb people," he told AFP by 
telephone from Ahmedabad. "It was only when the store opened I learnt Hitler 
had killed six million people."


Members of the tiny Jewish community in Ahmedabad condemned the store's name, 
while a senior Israeli diplomat said the embassy would raise the matter "in the 
strongest possible way."


"People use such names mostly out of ignorance," Israel's Mumbai Consul General 
Orna Sagiv told AFP.
Esther David, a prominent Indian writer in Ahmedabad who is Jewish, said she 
was "disturbed and distressed" by the shop, but added that some Indians used 
the word "Hitler" casually to describe autocratic people.


David said Jewish residents had sought to change Shah's mind about the store's 
name and told him about the Holocaust.

The row evoked memories of a controversy six years ago when a Mumbai restaurant 
owner called his cafe "Hitler's Cross" and put a swastika on the hoarding, 
claiming Hitler was a "catchy" name.


The restaurant owner eventually agreed to change the name after protests by the 
Israeli embassy, Germany and the US Anti-Defamation League.


Hitler attracts an unusual degree of respect in some parts of India, with his 
book "Mein Kampf" a popular title in bookshops and on street stalls.


Gujarat schoolbooks issued by the Hindu nationalist state government were 
criticised a few years ago for praising Hitler as someone who gave "dignity and 
prestige" to the German government.


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