http://www.atimes.com/atimes/Southeast_Asia/NI29Ae01.html

Sep 29, 2012 

AN AKYA
Bumi price crash: A tale of two princes
By Chan Akya 

"In India, corruption is under the table, in China, corruption is over the 
table while in Indonesia, corruption includes the table." Anon (previously 
quoted in Asia Times Online article "The Wages of Corruption", August 19, 
2006). 

"Bumi launches probe on financial irregularities" read the mundane business 
headline on September 24 as the London markets opened for trading. The subject 
of the article was a company called Bumi PLC, a holding company listed in 
Indonesia that owned two major businesses in Indonesia, namely Bumi Resources 
and another coal company called Berau Coal; both are listed in Indonesia; the 
two businesses made Bumi the biggest coal miner in the country. 

(For context, saying "biggest coal miner in Indonesia" is like  
  

saying "biggest retailer in the United States" or the "biggest vodka 
manufacturer in Russia"; it's big, really big). 

Within a few minutes, investors panicked and sold their shares desperately, 
pushing stock prices down over 30% on the day of infamy. Indonesian markets, 
which had almost been lazing into a close by the time the announcement came 
out, pushed down the value of the two businesses listed in Indonesia by similar 
amounts. Credit markets froze on the news, as everyone from Japanese trading 
houses to Indian stock analysts and Australian mining experts started counting 
the potential impact from the (possible) unraveling of Indonesia's biggest coal 
miner. 

The tale goes thus: an ambitious scion of a British banking dynasty decides to 
expand his footprint, going into exotic Asia; he scores a major deal at a 
valuation which appears reasonable in the context of strong growth potential 
and operating profits. Then the patina starts wearing off, and pretty soon 
everyone is at everyone else's throat. 

So what makes this story different from say the scandals that rocked Enron in 
the good old days, or more recently brought Barclays Bank to the forefront of 
newspapers? For one thing, the story brings together two unlikely partners, 
both princes and both presumed to have ambitions far exceeding mere wealth. The 
two - Nat Rothschild and Aburizal Bakrie - are household names respectively in 
the UK and Indonesia. When they came together barely a couple of years ago to 
launch an audacious capital-raising exercise, eyebrows were furrowed across 
both London and Jakarta. 

What was the scion of one of the banking world's most respected names doing 
with an Indonesian businessman-politician, especially in the shady business of 
coal (puns intended)? Add to the intrigue that the venture had been funded with 
an empty shell listing in London - essentially investors had put about US$1 
billion on the strength of the Rothschild name into a company called Vallar 
Ltd; this money had been handed over to the Bakrie family in exchange for the 
stakes in subsidiary companies, albeit at a valuation that left the Bakrie 
family as major shareholders of the now-renamed Bumi PLC. 

The deal was complex enough, but its timing was priceless: the Bakrie family 
was fending off accusations of negligence around one of its related businesses 
that was at the center of a mud volcano in Java that killed a number of people, 
inundated nearby lands and resulted in clean-up costs estimated to be as high 
as $1 billion. Since then, Aburizal Bakrie has sealed his bid to be the 
presidential candidate of the Golkar party in the next elections, slated for 
2014 (in itself something that raised eyebrows as the announcement was made 
almost precociously early in a country where politics tended to move at a more 
glacial pace). 

Even as Aburizal Bakrie gave up operating control of his businesses to his 
siblings and other kith and kin to focus on his political ambitions, the 
Internet has been rife with conspiracy theories about his continued involvement 
in the day-to-day operations of the far-flung Bakrie group, which operates in 
real estate, telecoms, plantations, oil exploration and coal mining to mention 
a few. 

To be fair, Aburizal Bakrie deserves credit for business acumen and strategic 
planning that people who have met him talk about in awe. In the aftermath of 
the Asian financial crisis, the Bakrie family quickly emerged as one of the 
very few non-Chinese-owned businesses in Indonesia to successfully pay down its 
debts and retain management control of the businesses at a time when foreign 
creditors were seizing lucrative businesses by the dozen. 

Business and politics, though, mix very differently in Asia. Whilst in India, 
businessmen are essentially forced to (or are motivated to) buy out 
politicians, in China many political bigwigs or their relations have become 
businessmen of note much to the embarrassment of the Chinese Communist Party. 
In Indonesia though, a curious dichotomy of sorts was established under the 
dictatorial rule of Suharto wherein politics was the realm of the military 
elite from Java even as business were under the nominal heads of Chinese-owned 
companies (many Chinese in Indonesia were already very rich and coddled by 
Suharto's predecessor, Sukarno). 

"Nominal" being a key word in the preceding sentence - it was widely accepted 
that in order to succeed Chinese businessmen essentially maintained financial 
relations with members of the Suharto clan (who frequently also ran numerous 
businesses on their own account). 

As the Asian dominoes slipped in 1997, the rage of the average Indonesian was 
directed at the Chinese businessmen who were seen to dominate businesses even 
as ordinary folks suffered in the crisis; it was the anger against Chinese 
businessmen and regime corruption that eventually toppled Suharto. 

(Familiar stuff for anyone reading about the Arab Spring and other regime 
changes, right: except the events in Indonesia preceded the Arab Spring by over 
a dozen years.) 

In the aftermath of Suharto, business and politics realigned (hence the new 
adage quoted above) with local businessmen becoming much more prominent. 
Military and political bigwigs secured big concessions in areas such as natural 
resources and infrastructure. Foremost in this group of often relatively young, 
dynamic and ambitious Indonesians was Aburizal Bakrie, already involved for the 
previous decade in energy deals, including refineries. 

Accounts differ on what really happened, but there is general consensus that 
the Bakrie family made it big on its acquisition of lucrative coal mines from a 
couple of foreign companies; the transaction essentially cemented the group's 
cash flows and allowed it to expand rapidly into other businesses. In almost 
all cases, it used significant amounts of external debt, thereby keeping the 
rapidly growing businesses under the control of the family as against, for 
example, publicly listing the various businesses which may have diluted the 
family's position. 

Along the way, every time the Bakrie family needed money in circumstances that 
were generally considered impossible for most banks, somehow the money always 
came to them, particularly from banks that had significant private banking 
operations. We will certainly never know the truth of the routing and sources 
and influence of such money flows. 

What we do know is that for some reason, not satisfied with the rapid expansion 
of personal wealth (or perhaps because of it) at some point in the past five 
years Aburizal Bakrie may have chosen to enter politics strongly. Others 
contend that the decision was taken well over a decade ago, and this commitment 
was part of the support he received from some backers. 

Here is why the Internet is abuzz on that issue - every ruler of Indonesia 
since independence from the Dutch has come from Java; and most have been 
endorsed directly by the hereditary clan chiefs of Java. For someone like 
Aburizal Bakrie, who hails from Sumatra rather than Java, and is furthermore 
said in some quarters of being of Arab descent, that is quite something. Thus, 
securing a different type of ruler is likely to have long-term consequences. 

That is what makes what happened next so much more curious - being picked as 
the investment target by the Rothschild-backed Vallar suddenly brings wider 
overtones to the matter. As historians gleefully recount, Europe's ancient 
banking families were at the center of many a war in the continent from the 
middle of the 17th century; that a member of one of the banking dynasties 
should somehow be involved in a modern-day geopolitical adventure is an 
intriguing prospect. 

Whatever be the motivations and the grand plan when this was concocted, the 
fact is that Bumi has been in a tailspin pretty much since its listing in 
London; starting at 1,000p (or 10 pounds a share), the shares closed barely 
above 160p a share on Monday. Along the way, specifically last year, there was 
a colorful drama between the Rothschild group and the Bakrie family by way of a 
public spat over the company's finances. A ham-handed attempt to remove the 
Rothschild influence was thwarted by independent directors, but he lost his 
position as co-chairman on that particular stunt. 

The funny thing for many observers (but certainly not for investors), including 
hardened Asian journalists, was that the announcement of a probe by Bumi was 
itself not a big deal when one considers the colorful history of many an Asian 
billionaire; in that context a decline of 22% on Friday (before the probe was 
announced on Monday by the company) and a decline of another 30%-plus on Monday 
clearly showed that a bigger confidence issue had come to the fore. 

Had one of the main shareholders bailed? 

This story, as with most Asian sagas, is set to unravel further. At its heart 
is the reputation of a centuries old banking dynasty in Europe, an Indonesian 
businessman and a whole lot of geopolitical overtones. 

Now who was it who said finance was boring? 

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