http://www.thejakartaglobe.com/news/yudhoyono-ready-for-tough-world-of-twitter-staff/585233?utm_source=newsletter&utm_medium=email&utm_campaign=jgnewsletter

Yudhoyono Ready for 'Tough World' of Twitter: Staff
Ezra Sihite & Camelia Pasandaran | April 12, 2013

 President Susilo Bambang Yudhoyono. (Reuters Photo/Suzanne Plunkett) 


Despite a controversial push by the government to reinstate criminal charges 
for insulting the head of state, a presidential staffer said on Friday that 
President Susilo Bambang Yudhoyono is ready to accept the consequences of 
opening a Twitter account, harsh criticism included.

Presidential adviser Daniel Sparingga remarked that world leaders must adjust 
to the present day reality of social media, as such platforms can enable the 
public to strategically connect with their governments. 

“Yudhoyono attempts to prevent any disconnection from reality, and receiving 
sharp criticism is part of his effort to maintain a connection with his 
followers,” Daniel said. “[He] is aware that he will have to respond to both 
the babble and the critiques.”

He noted that Yudhoyono is aiming to get closer to the public and improve his 
leadership through his Twitter account.

“SBY wants to become a true netizen,” Daniel said, referring to the president 
by his popular initials. “He wants to be part of the pulse of ordinary citizens 
and immerse himself in a dialogue that is free and equal.” 

According to political communications expert Effendi Gazali, Twitter is a good 
medium for interacting with the public sphere, though its effectiveness will 
depend on the team that manages the account. 

“The president will not be able to run his account eight hours a day. There 
will be someone else appointed as the administrator,” Effendi told the Jakarta 
Globe. “This administrator may filter tweets, and in the end, it will not be 
any different than the existing presidential text message program. 

“Is there any report of how those text messages were responded to by the 
president? His Twitter account will not be much different.” 

Effendi added that the president must prepare to himself to be bullied by the 
Twittersphere.

“Twitter is a tough world. ... It will be interesting to see, in the context of 
political communication, if Indonesians will restrain themselves while tweeting 
to the president, or if they will behave as they normally do on these 
platforms. Time will tell,” he said.

The University of Indonesia lecturer also remarked that Yudhoyono is bound to 
be insulted on Twitter. Given the plan to restore an article to the Criminal 
Code that protects the presidency from verbal attacks, Effendi noted that 
Twitter users could potentially be dragged into court over their tweets.

“For instance, if someone on Twitter calls the president indecisive or insults 
him, it could lead to criminal charges,” he said. “Criticism goes hand-in-hand 
with Twitter.” 

Effendi also stated that president must prevent social media from disturbing 
his work.

“He can’t let it keep him up at night, though I don’t know if the president 
could be criticized without taking it personally.”

[Non-text portions of this message have been removed]

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