Daily SIP seeks to minimize market risk, generate greater returns

MUMBAI: Amidst highly volatile stock markets, the daily systematic
investment plan introduced by Bharti AXA Investment Mangers is expected to
minimize risk and to generate greater risk adjusted returns while increasing
participation.

The feature, introduced for the first time in India with an equity scheme,
allows one to invest on daily basis a minimum Rs 300 per day. It has a
lock-in period of one month, during which an investor has to pay the SIP
amount without any default. Beyond this time, an investor can withdraw the
money invested with return at any point of time.

If one should fail to pay the SIP amount on any particular working day, his
investment will not default but his return will be adjusted against the
failure of payment for that day.

"Daily SIP has been launched in view of rising volatility in the market. It
will help minimize the risk and is expected to generate greater risk
adjusted returns as against other monthly and quarterly plans," said Sandeep
Dasgupta, chief executive officer, Bharti AXA mutual fund.

Concurring the same, Anita Gandhi, head – mutual fund, Arihant Capital,
said, "in view of rising volatility and complexities, daily SIP will
definitely fetch more retail participation across the country, especially
smaller cities and towns. However, in metros like Mumbai or Delhi the idea
may not be successful."

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Bharti AXA aims to make the facility accessible to retail investors in
smaller towns and cities. It plans a big promotional campaign for the daily
SIP and will allocate 70-80 per cent of its total advertisement cost to this
particular theme.

If successful, the fund house plans to bring down the minimum amount to Rs
150 to make it more affordable to retail investors across the country. The
fund house will also try to make the daily SIP available with its newer
schemes in the days to come.

Added Bharti's Dasgupta, "in order make the daily SIP payment hassle free,
we have arranged auto debit facility for investors. We have already tied up
with HDFC Bank, Axis Bank and Bank of Baroda, for the same."

Bharti AXA is also eyeing tie-ups with another 3-4 private banks in this
regard after the closure of NFO of the equity scheme on October 1.

"Even HNIs are looking for daily SIP as they find it a feasible option in a
highly volatile market. We are getting queries from them," revealed
Dasgupta.

However, a section of distributors are keeping a close watch on Bharti's
daily SIP for its high transaction cost under auto debit mode.

"The electronic clearing system transaction cost is Rs 27. We need to see
how the fund house, which accepts daily SIP payment through that mode,
manages the cost to generate high returns for its investors," said a fund
distribution head of a big brokerage.


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