Daily SIP seeks to minimize market risk, generate greater returns

MUMBAI: Amidst highly volatile stock markets, the daily systematic
investment plan introduced by Bharti AXA Investment Mangers is
expected to minimize risk and to generate greater risk adjusted
returns while increasing participation.

The feature, introduced for the first time in India with an equity
scheme, allows one to invest on daily basis a minimum Rs 300 per day.
It has a lock-in period of one month, during which an investor has to
pay the SIP amount without any default. Beyond this time, an investor
can withdraw the money invested with return at any point of time.

If one should fail to pay the SIP amount on any particular working
day, his investment will not default but his return will be adjusted
against the failure of payment for that day.

"Daily SIP has been launched in view of rising volatility in the
market. It will help minimize the risk and is expected to generate
greater risk adjusted returns as against other monthly and quarterly
plans," said Sandeep Dasgupta, chief executive officer, Bharti AXA
mutual fund.

Concurring the same, Anita Gandhi, head – mutual fund, Arihant
Capital, said, "in view of rising volatility and complexities, daily
SIP will definitely fetch more retail participation across the
country, especially smaller cities and towns. However, in metros like
Mumbai or Delhi the idea may not be successful."

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Bharti AXA aims to make the facility accessible to retail investors in
smaller towns and cities. It plans a big promotional campaign for the
daily SIP and will allocate 70-80 per cent of its total advertisement
cost to this particular theme.

If successful, the fund house plans to bring down the minimum amount
to Rs 150 to make it more affordable to retail investors across the
country. The fund house will also try to make the daily SIP available
with its newer schemes in the days to come.

Added Bharti's Dasgupta, "in order make the daily SIP payment hassle
free, we have arranged auto debit facility for investors. We have
already tied up with HDFC Bank, Axis Bank and Bank of Baroda, for the
same."

Bharti AXA is also eyeing tie-ups with another 3-4 private banks in
this regard after the closure of NFO of the equity scheme on October
1.

"Even HNIs are looking for daily SIP as they find it a feasible option
in a highly volatile market. We are getting queries from them,"
revealed Dasgupta.

However, a section of distributors are keeping a close watch on
Bharti's daily SIP for its high transaction cost under auto debit
mode.

"The electronic clearing system transaction cost is Rs 27. We need to
see how the fund house, which accepts daily SIP payment through that
mode, manages the cost to generate high returns for its investors,"
said a fund distribution head of a big brokerage.

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