Not totally clear what you want to do.  If you want to create a native
iPhone app
you MUST use the SDK.  You can sort of get around it using something
like PhoneGap
which lets you write with HTML/CSS/Javascript but it still embeds it
into the SDK.
I would suspect it would be hard, if not impossible to create a video
chat app using PhoneGap,
I think you'll need (and want) access to the full SDK.

If you want to create a web-app, (accessible via browsers) then you
can do what you like
and use a toolkit such as iUi or jQTouch or not.

Finally, the iPhone SDK does not, and probably never will support
Flash.  (I guess you've
been living under a rock or something... ;)

As a developer, I'd say spend your energy on your app and ideas and
worry less about IP.
Good ideas are hard to find, good implementation less so.

On Jul 27, 11:39 pm, old cuz <[email protected]> wrote:
> Forget all comments regarding distribution.  I'm more interested in
> the question of whether, as a programmer, would you prefer to program
> on your own or would you prefer to use SDK?  Why?  I'm developing an
> app.  I'm the idea guy (producer), not the programmer.  I'm interested
> in using the SDK as a way of protecting IP.  My idea is to create a
> company account and have the programmer sign in and do the work from
> the account.  As a producer, this makes sense to me.  I'm curious to
> hear the opinion of the programmers.  The business plan revolves
> around video chatting.  I'm assuming SDK allows for Flash programming?

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