Scott, As a consultant and former owner -- I understand all of the rules.  But 
-- the value of a station is no longer based soley on it's intake of cash.   
The FCC allows 'tolling" so that some "silent stations" have remained "off the 
air" or even unbuilt for over ten years.   KNGS FM, KAAX FM,  KZPE FM are just 
a few.  The sales of these stations is still pending review and even if not 
built, on the air or making money or serving the public in any way -- will 
bring about 5 million dollars.   The rewards of being good local broadcasters 
-- no longer exist.   The FCC does not give gold stars nor is the stations 
value in a local market based soley on being a "good sport" and member of the 
local Eagles Lodge.  Stations are sold to big companies based not on sales -- 
but need to control the market.   Being a good broadcaster does NOT make any 
radio station worth more money.   Doing more does not bring in more cash.  Your 
idea of what radio is all about -- is dead.  It does NOT
 matter if you are good or bad.  You just have to have enough cash to buy the 
license.   And the value of a station is not based on sales or public service.  
 Most ads are not local buys any more.  Locals don't have the cash to buy spots 
in all but the smaller makets.   Just listen to any station in Seattle, LA or 
even Klamath Falls, Oregon.   How many owners are there in Klamath Falls ???  
Not one does local spots.  
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