Thanks for the insights. Regarding FM, do you know what the percentage is? I'm interested in how multicast feeds are doing in terms of attracting advertisers. For example, do they typically drive enough ad revenue that the parent station/group can justify keeping them? Or are some considering dropping one or more feeds because they're not attracting enough advertisers?
> From: Scott Fybush <[email protected]> > Reply-To: Mailing list for the International Radio Club of America > <[email protected]> > Date: Tue, 27 Jan 2009 10:23:04 -0500 > To: <[email protected]> > Cc: <[email protected]>, <[email protected]> > Subject: Re: [IRCA] How much does IBOC cost? > > Chernos Saul wrote: >> How much are all costs associated with IBOC, including procurement and >> ongoing use? >> >> In particular, if this can be separated, how much does it cost to keep >> it running, say every month or year? > > Are we talking AM specifically? > > The answer is a big "it depends." If an AM station has a fairly recent > transmitter and a well-maintained transmission system (not just the > antenna itself, but the phasor, transmission lines, etc.) that's already > broadband enough to handle the wider bandwidth required by IBOC, the > costs can be relatively minimal - low-to-mid-five figures for a new > exciter and the license from Ibiquity. > > If more extensive work is required - say, a new phasor - the costs can > go way up from there, though there's certainly an argument to be made > that a lot of those costs would need to be incurred eventually, IBOC or no. > > Contrary to popular belief, there is no recurring license fee for IBOC. > FM stations that multicast have to pay Ibiquity a portion of any > revenues they get from multicast services. > > But the only ongoing costs for an AM station to run IBOC would be a > slight increase in the power bill - which may go a long way towards > explaining why it may linger on at many stations long after it's clear > nobody's listening. It's the same deal as AM stereo - the easy thing to > do is to leave it on the air until it breaks or the transmitter is > replaced, but not to expend any energy on fixing it if something goes wrong. > > s > _______________________________________________ > IRCA mailing list > [email protected] > http://montreal.kotalampi.com/mailman/listinfo/irca > > Opinions expressed in messages on this mailing list are those of the original > contributors and do not necessarily reflect the opinion of the IRCA, its > editors, publishing staff, or officers > > For more information: http://www.ircaonline.org > > To Post a message: [email protected] > > _______________________________________________ IRCA mailing list [email protected] http://montreal.kotalampi.com/mailman/listinfo/irca Opinions expressed in messages on this mailing list are those of the original contributors and do not necessarily reflect the opinion of the IRCA, its editors, publishing staff, or officers For more information: http://www.ircaonline.org To Post a message: [email protected]
