>>No doubt, someone with nostalgic leanings came up with the calls since
some of us can remember the old KXA-770 Seattle. (This market is heavy
with these what with KKOL and KKMO).<<

Salem who owns KKMO & KKOL tried to get the FCC to ok "KOL" and "KMO"
calls, but the FCC refused. That was a few years ago.
But both use the "KOL" and "KMO" slogans.

Patrick

Patrick Martin
Seaside OR 
KGED QSL Manager

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