Guys,
Dan's design idea seems to be the most popular, so I've started to
create an SVG version that we can use anywhere and everywhere as it
scalable. I've checked this work into the repo under /graphic/logo.svg
and uploaded a png and PDF onto the LogoIdeas page of the wiki. I
suggest using Inkscape if you want to try things out. (Bear in mind
that the fonts are not included with the file so you'll need to get them
separately).
On the wiki page are some initial variations on Dan's design -
specifically looking at layout and name. I have simply created a wing
proxy for the moment as Dan's image isn't available as a SVG file. I'll
replicate that part of the design later and try out variations of it.
(As you can see at the bottom I did create some variations of the proxy
feathers to demonstrate how it might vary, but this is very minimal.)
It struck me while doing this that one word that is more important than
the other. Our logo is for our product so I've shown some that emphasize
this and some where there is no distinction. Most don't have Apache
showing as this saved space on the page. That said, we need to ask
ourselves whether we want the word Apache on there are all, as in most
situation the Apache logo will appear alongside ours anyway. The safe
bet is probably to create two versions of the same design so we've got both.
For the moment I've ignored not only the image part but also colour.
I've used gray to indicate where a different color might be used. I've
gone through a selection of the fonts that I have on my machine to give
a feel for how different fonts bring different ideas to the logo (for
example, one looks very oriental and might be suitable for an Isis tea
product). (BTW I don't have the font Dan used, so that is not there yet
either.) Head over to dafonts.com and see if you can find something
suitable, you can get them all displayed with the same text, ie Apache
Isis, and scroll through page after page looking for something that
takes your fancy.
Whilst looking at these you need to ask yourselves what it is that are
trying to convey, is Isis cool and trendy, solid and reliable, clear or
impenetrable, contemporary or futuristic? Each variation shows a
different facet. So what gives the right impression? These are just some
ideas (I thought of half a dozen other ones while writing this email),
how can they be combined, or split apart?
Your thoughts...
Regards
Rob
