Seorang pensyarah kanan Jabatan Media dari sebuah universiti di Australia telah mengecam filem Malaysia “Spinning Gasing” yang memaparkan adegan seorang wanita Melayu Islam menurut Dr Peter Pugsley yang sedang merokok dimana ianya menggalakkan tabiat merokok di kalangan para wanita. Komen : Kalau Dewan Pemuda PAS yang membangkitkan isu ini, pasti ada suara yang mengatakan kita ketinggalan zaman. Apa peranan FINAS, JAKIM dan Kementerian Kesihatan dalam isu ini yang memalukan industri perfileman kita di peringkat antarabangsa. Di mana maruah wanita Melayu Islam? Sia-sia sahaja kempen TAK NAK ROKOK berjuta-juta ringgit dibelanjakan. Asian cinema reignites smoking in movies debate Tuesday, 11 June 2013 A University of Adelaide expert says that while the war against smoking in Hollywood movies has been largely won, Asian cinema represents the next major battleground for anti-smoking and anti-cancer groups. Dr Peter Pugsley , Senior Lecturer in Media at the University of Adelaide, says that as smoking rates have been rising in Asia, so too has the depiction of smoking in Asian cinema. Dr Pugsley found that in the Malaysian film Spinning Gasing, the main female character, a Malay Muslim woman called Yati, lights up her first cigarette within the opening minutes of the film and constantly smokes throughout. "Yati is a rebellious and often sexualised character. Her smoking is part of an idealised image of individual, non-traditional lifestyle behaviours that are increasingly being adopted by young Asian women," Dr Pugsley says. "In that film, the deliberate framing of shots that involve smoking and the frequent use of backlighting to exaggerate the whiteness of the exhaled smoke helps to reinforce a style of 'tobacco imagery' that the anti-smoking lobby in the United States has fought hard against. "Part of the problem with depicting cigarette smoking in this way is that it normalises the behaviour and makes it seem appealing, especially to young people. At the same time, the increase in health issues and spiralling costs associated with treatment put a huge drain on medical services," he says. http://www.adelaide.edu.au/news/print61901.html
