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https://issues.apache.org/jira/browse/AVRO-3554?page=com.atlassian.jira.plugin.system.issuetabpanels:comment-tabpanel&focusedCommentId=17792936#comment-17792936
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ASF subversion and git services commented on AVRO-3554:
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Commit cf1c8e5706bb4a3a2d62b9e345140dcd46d48871 in avro's branch
refs/heads/main from Oscar Westra van Holthe - Kind
[ https://gitbox.apache.org/repos/asf?p=avro.git;h=cf1c8e570 ]
AVRO-3554: Use new project logo on website (#2594)
Includes these changes:
* Fix logo links in PHP readme (reference images from the ASF website)
* Update logo files. Note that the SVG logo with text is special: it uses CSS
to scale to its
parents height or width, and used the current (text) color for the text.
* Add shortcode to reference logo. This allows referencing the logo asset in
content.
* Update logo on website
* Remove (now) unused logo
* Fix site warnings. There is still a warning left, but that's in the docsy
theme.
* Add blog post announcing the new logo
> Create original art for the Avro logo
> -------------------------------------
>
> Key: AVRO-3554
> URL: https://issues.apache.org/jira/browse/AVRO-3554
> Project: Apache Avro
> Issue Type: Improvement
> Reporter: Ryan Skraba
> Assignee: Emma Kellam
> Priority: Major
> Labels: pull-request-available
> Fix For: 1.12.0
>
> Attachments: Apache-Avro-Logo-Finalists.png,
> Apache-Avro-Logo-Ideas.pdf, Apache-Avro-Logo-Ideas.png,
> Apache-Avro-Logo-Revisions-V1.pdf, Apache-Avro-Logo-Revisions-V2.png,
> Apache-Avro-Logos-1.png, Apache-Avro-Logos-2.png, OldAsmLogo.png,
> adjusted-upwards-avro-logo.png, avro-logo-v9.2-adjusted-to-upward-angle.png,
> cuttlefish oscar 2.svg, cuttlefish oscar.svg
>
> Time Spent: 1h
> Remaining Estimate: 0h
>
> There was a quick discussion with Apache Trademarks along the lines "If it
> ever came to a legal challenge, would we care enough to defend our usage? If
> not, changing it discreetly and voluntarily is the best route."
> The result: we _must_ change our logo this year to some original art.
>
> Criteria for a new logo, as discussed on the mailing list:
> [https://lists.apache.org/thread/m5w7fmkjnrl8m4hlbw8xhzr4v69xg3ml]:
> Must:
> * be unique and not similar to anything “out there”
> * be available in a vector format (SVG) so it can be scaled with full
> accuracy
> Should:
> * show either something of the name (like Beam, Airflow, Ant, Drill) or what
> it does (like Mahout, Bookkeeper, Ratis, Pulsar)
> * have 2 variants: Square/Circle (social media, favicon, etc) and rectangle
> (top banner)
> Could:
> * have the banner logo be the compact logo with the name attached, or more
> elaborate
> Would:
> * have limited colors; at most 5-10 (so like Iceberg, not like Flex with the
> gradients)
>
> _To allow sufficient artistic freedom, we should limit new requirements.
> Instead, please add ideas in the comments._
>
> See [https://www.apache.org/logos/] for many examples
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