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https://issues.apache.org/jira/browse/AVRO-3554?page=com.atlassian.jira.plugin.system.issuetabpanels:comment-tabpanel&focusedCommentId=17777428#comment-17777428
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Emma Kellam commented on AVRO-3554:
-----------------------------------
Hi all,
I just wanted to show what it looks like if the upward angle of the plane logo
is changed so that the underside is visible.
!adjusted-upwards-avro-logo.png!
The problem is that the blobby bits of the tail block the underside of the
plane when adjusted to this new angle and make the design less clean and even
less obvious as to what the icon is, which is why in the original upward design
V11.2 I didn't add any underside and instead opted for a cleaner but more
abstract representation of the plane icon.
I also wanted to show what it looks like if I just rotate the V9.2 design to an
upward angle with no other changes.
!avro-logo-v9.2-adjusted-to-upward-angle.png!
This also doesn't work, because the flow of the blobs isn't right for this
orientation and the underside of the plane isn't right for this angle.
> Create original art for the Avro logo
> -------------------------------------
>
> Key: AVRO-3554
> URL: https://issues.apache.org/jira/browse/AVRO-3554
> Project: Apache Avro
> Issue Type: Improvement
> Reporter: Ryan Skraba
> Assignee: Emma Kellam
> Priority: Major
> Fix For: 1.12.0
>
> Attachments: Apache-Avro-Logo-Finalists.png,
> Apache-Avro-Logo-Ideas.pdf, Apache-Avro-Logo-Ideas.png,
> Apache-Avro-Logo-Revisions-V1.pdf, Apache-Avro-Logo-Revisions-V2.png,
> Apache-Avro-Logos-1.png, Apache-Avro-Logos-2.png, OldAsmLogo.png,
> adjusted-upwards-avro-logo.png, avro-logo-v9.2-adjusted-to-upward-angle.png,
> cuttlefish oscar 2.svg, cuttlefish oscar.svg
>
>
> There was a quick discussion with Apache Trademarks along the lines "If it
> ever came to a legal challenge, would we care enough to defend our usage? If
> not, changing it discreetly and voluntarily is the best route."
> The result: we _must_ change our logo this year to some original art.
>
> Criteria for a new logo, as discussed on the mailing list:
> [https://lists.apache.org/thread/m5w7fmkjnrl8m4hlbw8xhzr4v69xg3ml]:
> Must:
> * be unique and not similar to anything “out there”
> * be available in a vector format (SVG) so it can be scaled with full
> accuracy
> Should:
> * show either something of the name (like Beam, Airflow, Ant, Drill) or what
> it does (like Mahout, Bookkeeper, Ratis, Pulsar)
> * have 2 variants: Square/Circle (social media, favicon, etc) and rectangle
> (top banner)
> Could:
> * have the banner logo be the compact logo with the name attached, or more
> elaborate
> Would:
> * have limited colors; at most 5-10 (so like Iceberg, not like Flex with the
> gradients)
>
> _To allow sufficient artistic freedom, we should limit new requirements.
> Instead, please add ideas in the comments._
>
> See [https://www.apache.org/logos/] for many examples
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