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https://issues.apache.org/jira/browse/GEOMETRY-130?page=com.atlassian.jira.plugin.system.issuetabpanels:all-tabpanel
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Alex Herbert deleted GEOMETRY-130:
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> Brochure Printing for Information Technology
> --------------------------------------------
>
> Key: GEOMETRY-130
> URL: https://issues.apache.org/jira/browse/GEOMETRY-130
> Project: Apache Commons Geometry
> Issue Type: Bug
> Reporter: Basia Burch
> Priority: Major
>
> For many companies, IT outsourcing offers an attractive alternative to hiring
> and maintaining a dedicated employee or in house IT staff. Outsourcing
> support reduces expenses since technicians are only utilized when needed. IT
> consultants provide targeted services that will ensure that data systems
> continue to operate at optimal efficiency with reduced down time.To present
> the many different outsourcing services offered through third party
> providers, information technology brochures can prove extremely effective as
> a marketing and advertising tool.
> Brochure Design
> Information technology is an industry where the development of faster and
> more efficient systems continues to evolve at blinding speed. IT brochures
> can quickly appear dated, and it is important to revise the piece regularly
> so that leading edge distinctiveness is not compromised.
> When selling services to prospective companies in Detroit, information
> technology brochures should include certain elements that will inform and
> impress data center administrators.
> Technical yet Interesting: Information technology is a discipline that
> includes many technical concepts and unique language. The overall brochure
> concept must be simple enough to appeal to budget administrators, and
> detailed enough to convince a data center manager.
> Maintain a Uniform Style: Process managers work in a world where the
> objective is to maintain consistency in data systems performance. When
> targeting companies in Detroit, information technology brochures should
> maintain the same overall style throughout the piece. Keep fonts uniform and
> don't switch descriptive writing voices.
> Use Bullet Points: IT managers are generally performance motivated. They
> often look to drill down to the crux of the matter and avoid superfluous
> distractions. Listing services such as web hosting, 24/7 monitoring, data
> migration and other distinctive features in a bullet point format will appeal
> to time sensitive clients.
> *Check out this article: [https://complextime.com/]*
> Create Effective Content: Data managers are very interested in emerging
> technologies. Include content that will appeal to their technical nature and
> avoid obvious sales pitches. It is important to remain factual while
> minimizing the use of adjectives, metaphors and personal opinions.
> Reduce Clutter: Overwhelming the reader with too much information is counter
> productive. Highlight provided services, contact information and other
> important assets while creating competitive differentiation.
> Printing
> For companies developing an information technology brochure, Print Shop can
> help by offering extensive graphic design services. IT brochures can include
> a significant amount of information, and there are numerous paper size and
> folding options available. Print Shop works with their clients to ensure that
> the finished brochure will look professional, attractive and appealing.
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