Basia Burch created FLEX-35417:
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Summary: Technology Tools and Tips for Commercial
Key: FLEX-35417
URL: https://issues.apache.org/jira/browse/FLEX-35417
Project: Apache Flex
Issue Type: Bug
Reporter: Basia Burch
When it comes to selling and leasing commercial property today, the real estate
agent has to be up to speed when it comes to all the necessary tools and
technologies. Yes you can still be the greatest salesperson on the block or in
your local area, but you do need to know how to handle issues of technology and
communication. Failure to address this issue will see you consistently falling
behind in listing opportunity and future commissions.
Today we see many circumstances where the sales pitch or presentation by the
agent is seriously lacking from the point of view relating to technology. Some
agents continue to avoid the issue of technology and lifting the computer
skills from a personal point of view. Yes it does require that personal
computer skills and knowledge of software usage improves.
One thing needs to be said here to balance the relationship between technology
and traditional selling. You must be proficient and professional in both
skills. They will each be used in the standard presentation with clients today;
they will be used selectively based on the client connection, conversation, and
sales pitch process.
Here are some ideas to get you started:
It is a requirement that you have access to a mobile smart phone that
incorporates diary and database tools. This is invaluable in keeping in contact
with both the office and your prospects when you are out in the market.
Email on the go is a fact of life today for most professional salespeople. This
means that you should be able to receive and send emails anywhere and at any
time. Commercial property clients expect that they can reach you conveniently
and quickly when required. Make sure that your computer and mobile phone
package uses the best online data support for communication in your area.
Laptop communication and presentations are common in the industry. Anytime and
anywhere you should be able to use the laptop to show the client or prospect
key elements relating to the sale, lease, or marketing of their property.
Software packages that support commercial real estate are easily and
economically available for the professional agent. Familiarity with the
database entry and enquiry from the database is critical to your function as a
real estate agent.
The merging process between the database and the current property listings will
allow you to send e-mail marketing information on a regular basis. Diligence is
required to generate appropriate targeted e-mail marketing updates to qualified
prospects in your database.
The use of presentation software such as PowerPoint
*[complextime|https://complextime.com/]* and photo images frequently occur in
property presentations. Familiarity with the software is part of the process to
ensure that you do not stumble or derail the presentation.
SMS Technology should also be part of your client communication and updates.
This can be merged into the website and listing strategies that you adopt.
Regular contact with the client from your mobile phone is expected today. Delay
in communication is no longer acceptable so the results of any deals or
inspections should be directed to the client immediately when results are known.
Drafts of marketing campaigns, property advertisements and brochures should be
proofed and converted to PDF files for the client to review.
It is not unusual to give the client a private entrance portal to your website
where they can access up to date listing and inspection information relative to
their property.
Remote connection to cloud based listing data and property ownership
information is commonly part of the listing presentation.
There is a fine balance between the usage of technology and the traditional
personal selling skills that the client normally expects. The key fact here is
that the best salesperson will be proficient and professional in both ways of
selling, negotiating, closing, and presenting. Embrace technology and the
advantages that it will bring you in commercial real estate marketing.
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