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https://issues.apache.org/jira/browse/FLINK-9806?page=com.atlassian.jira.plugin.system.issuetabpanels:comment-tabpanel&focusedCommentId=16553000#comment-16553000
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ASF GitHub Bot commented on FLINK-9806:
---------------------------------------

GitHub user patricklucas opened a pull request:

    https://github.com/apache/flink/pull/6396

    [FLINK-9806][docs] Add canonical link element to docs

    ## What is the purpose of the change
    
    Flink's documentation's SEO is a mess, with web searches often returning 
results from many Flink versions, usually with the latest not at the top.
    
    This change adds an HTML `link` tag with `rel="canonical"` to indicate to 
crawlers where to find the latest version of the page, i.e. served from 
`//ci.apache.org/projects/flink/flink-docs-stable/`.
    
    ## Brief change log
    
    - Update Docker image for building the docs to support the required ruby 
version
    - Add value to the docs config file to indicate the "stable" base URL
    - Add a `link` element with `rel="canonical"` to the base template so each 
page includes it with the appropriate value
    
    ## Notes
    
    Once this has been merged, we should port this change to the release 
branches whose docs are still available.

You can merge this pull request into a Git repository by running:

    $ git pull https://github.com/patricklucas/flink 
FLINK-9806_docs_canonical_url

Alternatively you can review and apply these changes as the patch at:

    https://github.com/apache/flink/pull/6396.patch

To close this pull request, make a commit to your master/trunk branch
with (at least) the following in the commit message:

    This closes #6396
    
----
commit 2fec8ceafcb02d2024ab269c775418311661c9a3
Author: Patrick Lucas <me@...>
Date:   2018-07-23T14:24:08Z

    Use fedora for Docker docs build for newer Ruby
    
    The docs require Ruby >= 2.1.0 which isn't shipped by CentOS 7. It is
    available in Fedora 28, however, and I don't see any harm in switching
    to it.

commit ff42e8a65ce0304ce194d3761aad446d16667eee
Author: Patrick Lucas <me@...>
Date:   2018-07-23T15:17:14Z

    Add rel=canonical link to all pages

----


> Add a canonical link element to documentation HTML
> --------------------------------------------------
>
>                 Key: FLINK-9806
>                 URL: https://issues.apache.org/jira/browse/FLINK-9806
>             Project: Flink
>          Issue Type: Improvement
>          Components: Documentation
>    Affects Versions: 1.5.0
>            Reporter: Patrick Lucas
>            Priority: Major
>              Labels: pull-request-available
>
> Flink has suffered for a while with non-optimal SEO for its documentation, 
> meaning a web search for a topic covered in the documentation often produces 
> results for many versions of Flink, even preferring older versions since 
> those pages have been around for longer.
> Using a canonical link element (see references) may alleviate this by 
> informing search engines about where to find the latest documentation (i.e. 
> pages hosted under [https://ci.apache.org/projects/flink/flink-docs-master/).]
> I think this is at least worth experimenting with, and if it doesn't cause 
> problems, even backporting it to the older release branches to eventually 
> clean up the Flink docs' SEO andĀ converge on advertising only the latest docs 
> (unless a specific version is specified).
> References:
>  * [https://moz.com/learn/seo/canonicalization]
>  * [https://yoast.com/rel-canonical/]
>  * [https://support.google.com/webmasters/answer/139066?hl=en]
>  * [https://en.wikipedia.org/wiki/Canonical_link_element]



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