rabbah commented on a change in pull request #387: Add trademark guidelines 
page for OpenWhisk name and logo
URL: 
https://github.com/apache/incubator-openwhisk-website/pull/387#discussion_r293087674
 
 

 ##########
 File path: _layouts/trademarks.html
 ##########
 @@ -0,0 +1,88 @@
+---
+layout: default
+---
+<!--
+# Licensed to the Apache Software Foundation (ASF) under one or more 
contributor
+# license agreements; and to You under the Apache License, Version 2.0.
+-->
+<div id="whiskIndexedLayout">
+
+    <!-- Community Index -->
+    <div id="whiskIndex">
+        <ul>
+            <li>Trademark Guidelines</li>
+
+        </ul>
+    </div>
+
+
+    <section id="whiskNodes">
+        <main class="doc">
+            <div class="content">
+                <a class="indexable" id="trademarks"></a>
+                <h2>Apache OpenWhisk Trademark Guidelines</h2>
+            </div>
+        </main>
+
+        <main class="doc">
+            <div class="content">
+
+                <p>Apache OpenWhisk, OpenWhisk and the OpenWhisk logo are
+                <a 
href="https://www.apache.org/foundation/marks/";>trademarks</a>
+                of the <a href="https://www.apache.org/";>Apache Software 
Foundation (ASF)</a>.
+                The ASF is a 501(c)(3) nonprofit organization, and as such, 
needs to take
+                special care about how its trademarks are used by 
organizations.
+                In particular, ASF needs to ensure that its software products 
are clearly
+                distinguished from third-party products.</p>
+
+                <p>If you would like to provide software, services, events, or 
other products
+                based on Apache OpenWhisk, please refer to the
+                <a href="https://www.apache.org/foundation/marks/";>ASF 
trademark policy</a>
+                and <a 
href="https://www.apache.org/foundation/marks/faq/";>FAQ</a>.
+                This page summarizes the key points of the policy, but please 
note that
+                the official policy always takes precedence.</p>
+
+                <ul>
+                  <li><strong>Software products,</strong> whether commercial 
or open source, are not allowed to use “OpenWhisk” in their name, except in the 
form “powered by Apache OpenWhisk" or “for Apache OpenWhisk” when following
+                <a 
href="https://www.apache.org/foundation/marks/faq/#products";>these specific
+                guidelines</a>.
+                    <ul>
+                      <li>Names derived from “OpenWhisk” are also not 
allowed.</li>
+                      <li>Company names may not include “OpenWhisk”.</li>
+                      <li>Package identifiers (e.g., Maven coordinates) may 
include
 
 Review comment:
   @jvz suggested on the dev list:
   
   ```
   Good idea to define naming schemes like how maven does for plugins. For
   example, the official project plugins follow a naming scheme of
   maven-foo-plugin, while third party plugins follow a naming scheme of
   foo-maven-plugin. Similar to the distinction between “Apache Maven Foo
   Plugin” versus “Foo Plugin for Apache Maven”.
   ```
   
   I like this and maybe can resolve my concern. Happy to PR if I get some 
agreement.

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