Thought this might spice up the Java 3D games discussion.

These guys seem to be using Web 3D, nee VRML, for their game platform.    $34M third 
round.

Java is also mentioned, though how the two are intertwined is not.

My searching indicates there may be one rep for WildTangent on the list.

-- B.rad

------

http://news.cnet.com/news/0-1005-200-5539426.html?tag=mn_hd


WildTangent wins Sony cash for Web games

By <mailto:[EMAIL PROTECTED]>Paul Festa
Staff Writer, CNET News.com
April 8, 2001, 9:00 p.m. PT


With an investment by Sony, a small Web graphics company has earned new prominence in 
the much derided but increasingly competitive business of Web 3D and Web games.

WildTangent, a Redmond, Wash.-based start-up, scored $34 million in its third round of 
funding. Sony Pictures Digital Entertainment and Accenture Technology Ventures led the 
round, with ATI, Millennium Technology Ventures, Washington Mutual and IDG joining it. 
The round accounts for roughly a quarter of the company's equity.

With its investment, Sony has begun implementing WildTangent's Web Driver, which aims 
to bring the kind of interactive graphics associated with PC games such as "Doom" and 
"Quake" to Web sites. Sony is using the technology to create Web-based games that will 
promote upcoming movie titles, launching the initiative with a promotional game based 
on its film "<http://www.spe.sony.com/movies/aknightstale/>A Knight's Tale," opening 
May 11.

The goal of bringing interactive graphics for the Web has proved an elusive target, 
and Web 3D applications have earned mostly derision since the failure of the 
much-hyped <http://www.cnet.com/Resources/Info/Glossary/Terms/vrml.html>VRML (Virtual 
Reality Modeling Language) to gain widespread adoption.

But WildTangent's funding success in a grim venture market has won the company 
plaudits from analysts.

"The industry and investors are a little leery going back to the days of VRML," said 
Wanda Meloni, an analyst with M2 Research. "But I think WildTangent has a really 
innovative business model. They certainly have the technology, and they have a great 
lineup of clients and investors."

"They're one of the few companies getting funded right now," said Mike Wallace, 
analyst with UBS Warburg. "And that should tell you something about them."

WildTangent, whose technology uses 
<http://www.cnet.com/Resources/Info/Glossary/Terms/java.html>Java to access Windows 
PCs' DirectX graphics capabilities, is betting that a combination of media effects 
will help it thrive where others have failed.

"The reason that 3D has never taken off on the Internet is that nobody knew how to 
build a complete business model around it," said Chief Executive Alex St. John, who 
spearheaded the DirectX effort at Microsoft. "What's powerful and what people want is 
interactive immersion. WildTangent does more than 3D--we do 2D graphics, sound mixing, 
joy sticks and steering wheels, real-time multiplayer networking. You need all of 
those commponents integrated to create complete interactive experience."

WildTangent's technology also speeds up game development. Whereas traditional computer 
games based on movie themes tend to come out long after the film's release, Sony's 
WildTangent-based games will launch prior to release as part of the movie's initial 
marketing push, much the way movie the studios handle soundtracks.

WildTangent is hardly alone in the quest to popularize 3D and other graphics-intensive 
Web applications. Macromedia and Intel, 
<http://news.cnet.com/news/0-1005-200-2342687.html>collaborating on 3D improvements to 
Macromedia's Shockwave software, are expected to release a product soon.

Macromedia praised WildTangent's effort, but noted that it is vying with nearly 60 
other Web 3D players now available and Shockwave's audience of 200 million players.

"It's a really targeted player built for very compelling gaming content," said Peter 
Ryce, senior director of Shockwave Director marketing and product management for 
Macromedia. "What we've got is a much broader platform. We've also got much broader 
deployment. Our customers want something that's cross-platform, that's not gated by 
the availability of hardware acceleration, and has already a large enough audience so 
their customers who want to see the content aren't faced with a dialog box to install 
a plug-in from a company that they're not familiar with."

Of the people browsing the Web, 60 percent already have the Shockwave player 
installed, according to Ryce.

"That's important to the Disneys of the world," he said.

Still, there may be more room for multiple players to succeed in Web 3D than in the 
past. Analysts sound sunnier today about the market for online gaming and other 
graphics applications than they have since the heyday of VRML hype.

"People got excited too early about online gaming, but I think it's going to be 
kicking in now," said UBS's Wallace. "We're going to be seeing better content over the 
next 12 to 24 months. There's been some skepticism because, like everything else, the 
hype starts before the technology really kicks in."


Related News
<http://news.cnet.com/news/0-1006-200-4947018.html?tag=rltdnws>Adobe snags 3D 
technology for visual-effects suite February 26, 2001
<http://news.cnet.com/news/0-1005-200-4931783.html?tag=rltdnws>WildTangent launches 
mapping application February 23, 2001
<http://news.cnet.com/news/0-1005-200-2342687.html?tag=rltdnws>Intel, Macromedia see 
3D in Web's future July 25, 2000
<http://news.cnet.com/news/0-1005-204-5539426.html?tag=st.ne.1005.>Get this story's 
"Big Picture"


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