If you follow me on Twitter you now know that this is the secret  
project I've been working on.  I can't give out any more information  
that what's on Jonathan's blog, but I can say that your questions will  
be answered at JavaOne, which is a scant two weeks away. (And now my  
brain explodes as I realize my demos have to be done in 2 weeks).


On May 20, 2009, at 2:52 AM, Karsten Silz wrote:

>
> Hi!
>
> In a blog post, Jonathan Schwartz announced a Java application store
> for Java and JavaFX applications (think "iPhone App Store for Java"):
> http://blogs.sun.com/jonathan/entry/will_java_be_the_world
>
> It seems like a good way to make money for Java and a necessity in the
> mobile arena where everybody and their dog copies the iPhone App
> Store.  But there are some interesting questions being raised in an
> blog (http://www.javaworld.com/community/?q=node/2968), such as:
>
> Technical requirements. How do you define that a Java application
> "works"?  If it works in a screen resolution of 800x600 on Windows
> with Java 1.4? 1024x768 on Windows and Mac with Java 5?  All
> resolutions on Windows, Mac, Linux, Solaris?  Most hobbyists at least
> probably test their Java app in a very few configurations (mostly
> whatever they develop on), so it's going to be interesting to see how
> the requirements are defined for an app (e.g., whether you can say
> "Requires Windows and Java 5").  This seems like an expensive thing to
> test for Sun and could use some "cloud-based" testing platform for
> developers (e.g., Sun gives you virtualized environments, remotely
> accessible, to test your app on Java 1.5 / 5 / 6 on Windows XP /
> Vista / 7, Mac OS X and Red Hat / Suse / Ubuntu Linux).  The Apple App
> Store targets a closed, homogeneous platform where  Apple controls
> both the hardware and the software (iPhone / iPod Touch), but even
> Apple doesn't sell Mac applications, yet (where it also controls at
> least the hardware and the OS).
>
> Business model: Apple doesn't make a whole lot of money off its iTunes
> store (most revenue goes to the content creator) and apparently off
> the App Store; these stores exist to sell the Apple hardware where
> Apple supposedly has a margin of around 50%.  Sun doesn't make any
> money off most of the hardware being sold to use Java.  So Sun carries
> the cost of testing the applications and distributing them - but how
> does it make money (apart from whatever cut it gets from the paid for
> applications)?  Only indirectly, I suppose - through more people
> installing a Microsoft Live toolbar when downloading the JRE or
> getting more license fees from JavaFX Mobile by making the platform
> more attractive.  Though I would assume that JavaFX Mobile license
> fees are under pressure- Flash Lite is on a billion devices, too
> (http://bloggy.kuneri.net/2009/02/16/flash-lite-on-1-billion-devices),
> and the upcoming Flash Player 10 for Smart Phones / TVs will be
> royalty-free, including the codecs (http://www.openscreenproject.org/
> about/faq.html); Adobe makes money off their tools so they
> traditionally give away the runtime for free.
>
> What do you think?
> >


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