I think it's a tandem thing. HTML5 wouldn't have even remotely close
to its current hype status if there wasn't an iPad and iPhone device
that serves as a nice one-liner and makes the discussion relevant
beyond the 'Damn open source hippies and their principles!' that mars
things such as RDF and the discussion about whether the iPad is
lacking in 'openness'. Instead of a long rambling story about the
intricacies of web development and the browser wars, you can just say:
HTML5 sites work well on iPads. All the other technologies don't work
at all. That's simple, and compelling.

On the flip side, without HTML5 maturing and being embraced by most
popular browsers (and those browsers gaining share), the iPad would
not have been able to get away with not supporting flash as easily as
it has.


Its true that I estimate the 'proportion of target market', especially
if we multiply users by influence (which one should! the trouble
begins when trying to estimate influence), as far higher than you do.
However, its more than that. There's the hype. I can easily imagine
some web app builder that would realize only a fraction of a percent
of their users will view the app on an iPad/Phone after some
deliberation and market research, *STILL* retools to iPad compatible
HTML5 just for the hype value to marketing and the fun value for the
developer. It's not like developers are perfectly rational omniscient
beings when they push for something.

On Apr 4, 1:18 pm, Phil <[email protected]> wrote:
> You put that rather harshly but I'll take it on the chin, I work in
> web application development, not web site development so I'm not in
> the clique you talk about. And, hard numbers are better than any
> opinion... numbers that I've not looked at.
>
> I did say "Unless a significant proportion of your target market uses
> an iPhone or iPad, it doesn't make business sense." What you are
> telling me is that the proportion (in terms of income for the sites)
> is bigger than I anticipated.
>
> So would you say that the iPad and iPhone are a bigger factor in the
> move away from Flash than the maturing of HTML 5 for users as a whole?

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