On 1 December 2010 20:53, Rob Ross <[email protected]> wrote: > Pure speculation, in no particular order: > > 1. Because they can. The company is already licensed by Apple to create > other 3rd party products, so Apple has leverage over them on the SSD > product. > > 2. For the obvious reason that Apple would not see any profits from this > 3rd party product > > 3. For the genuine concern that since Apple hasn't tested the product, they > can't guarantee it will be problem-free when installed. > > 4. For the genuine concern that certain users will inadvertently damage > their AirBook when trying to install this SSD. > > 5. For the anticipated costs associated with users who install it, and have > problems, and try to use Apple's help desk service or Genius bar to try to > troubleshoot the problem. > > 6. For the anticipated bad will that will be generated when users from #5 > above are told Apple can't help them and they've voided their warrantee. > > #7. For the true cynic - because Apple products are already perfect, and the merest suggestion that they could possibly be *upgraded* is deeply hurtful to that marketing message.
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