On 16 Aug., 03:33, Reinier Zwitserloot <[email protected]> wrote:
> Interesting news, of course. It's just plain a given that part of the puzzle
> here is Motorola Mobile's patent portfolio. That part of it is also good
> news for HTC, Samsung, etcetera. But what's next from here? Will google
> start manufacturing its own line of phones?

They already are, except they have HTC and Samsung do the actual
manufacturing.

> Calin Grecu said this may be a play for the brand, but that's clearly wrong.
> Motorola's brand is not _that_ great, and google has one of the most
> powerful brands, second only to apple and perhaps nike.

True, Motorola is relatively unknown in Europe. I don't even think I
could track down a Motorola device in the country where I live unless
I go to special importers.

> If yes, that's not going to make Samsung, HTC, and other android handset
> makers happy. However, at this point I'm fairly sure Google wants to make
> Android grow marketshare more than earn money off of it, and making their
> own sets in bulk is likely to do the reverse, as it will probably scare off
> HTC and friends.

I doubt so. HTC and Samsung will likely just see the move as Google
expanding the "Google Experience" mantra, which by definition means
other manufacturers know full well they can continue to distinquish
themselves as they've had great success with thus far. MotoBlur (or
whatever Monorolas customized UI overlay is called) is dead however!

> So, looking at it like that, they just dropped 12,000 million dollars on a
> patent portfolio. Boy. That's hard to comprehend, isn't it?

Especially since the patents don't seem particular strong. Both
Microsoft and Apple are already hammering Motorola, so they don't seem
particulary concerned. I can't help feeling this is really Google's
second choice, that they would've been far better off with Nokia both
in regard to brand (widely known all over the world) and patents (some
fairly heavyweight GSM ones).

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