On behalf of CloudBees, I’d like to request the permission to use the
following name that uses ‘Jenkins’ in it:

   - DevOps World - Jenkins World

This is the new name of the event that we've been calling "Jenkins
World", which
is a previously approved mark
<https://wiki.jenkins.io/display/JENKINS/Approved+Trademark+Usage>, and
needless to say, many of you have been there in the past several years. I
think all the basic considerations led to the approval of Jenkins World
still applies. I’ve put this up as an agenda for April 11th project meeting
to be able to get a decision there. If you have any concerns or objections,
please chime in on this thread prior to the meeting, so that we can address
them.

Now, related but separately from the trademark sub-licensing request, I
think this event name change naturally raises the question of "what does
this change mean?", so let me describe how I see it as positive change.

Over the years, Jenkins has become more and more widespread and mainstream
in every corner of the software development world. At the same time, the
problems solved by Jenkins is increasingly seen not as an isolated problem
of build/test/deploy/etc, but as a part of a bigger problem space of
Continuous Delivery and DevOps.

The content of the past few Jenkins Worlds reflect this shift. There were
many deep Jenkins talks that were very popular, like this
<http://sched.co/Bk3r> or that <http://sched.co/ALPK>, but there are also
other great sessions that discussed this broader problem space, like this
<http://sched.co/BZPU> or that <http://sched.co/Bvtv>.

So in order for the name to represent the substance more accurately, as the
event producer, CloudBees decided that it would like to rename the event to
“DevOps World - Jenkins World.” This way, the event can appeal to both
those who are deep in Jenkins and those who are approaching this more
broadly. It will help Jenkins be seen as the key piece of this landscape
for the latter audience. While the word “DevOps” might feel ambiguous and
fuzzy for those of us deep in technology, the event team has done various
research to conclude that it is used more and to refer to this broad area
than other terms, thereby making it the best choice. There are some other
conferences that follow similar "AX - BX" naming patterns, like this one
<https://www.cloudendure.com/events/dataworks-summit-and-hadoop-summit-berlin-germany-2018/>,
presumably for similar reasons.

In terms of how the event will be actually produced, I have heard that it
will not be that different from Jenkins World 2017. There will be one
ticket, one event venue, one set of keynotes, and one exhibit space. There
will be session tracks who are marked as Jenkins, DevOps, etc. And of
course there will be marked community space. A few weeks back, Alyssa,
Mark, Liam, Tyler, myself and a few others spent some time brainstorming
what other interesting things we can do this year.

I think Jenkins World remains one of those cases where the interest of the
community and the interest of the event producer (CloudBees and other
sponsors) are well aligned. The developer community benefits from having a
get together and a place where we can interact with users. The user
community benefits from the learning. And CloudBees and other sponsors
benefit from being in front of those people. I think this name change will
help us draw an even bigger crowd and in their eyes signify the key role
Jenkins plays in this space, which I think will only make this event even
more valuable.
-- 
Kohsuke Kawaguchi

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