I will be travelling on April 11th, so I asked Tyler to drive this part of
the meeting. My regrets for missing the meeting.

As a board member, given that Jenkins World is an approved name, from the
technical perspective of approving this trademark request, here is my
absentee +1 vote.

On Fri, Mar 30, 2018 at 9:53 AM Kohsuke Kawaguchi <[email protected]>
wrote:

> On behalf of CloudBees, I’d like to request the permission to use the
> following name that uses ‘Jenkins’ in it:
>
>    - DevOps World - Jenkins World
>
> This is the new name of the event that we've been calling "Jenkins World", 
> which
> is a previously approved mark
> <https://wiki.jenkins.io/display/JENKINS/Approved+Trademark+Usage>, and
> needless to say, many of you have been there in the past several years. I
> think all the basic considerations led to the approval of Jenkins World
> still applies. I’ve put this up as an agenda for April 11th project
> meeting to be able to get a decision there. If you have any concerns or
> objections, please chime in on this thread prior to the meeting, so that we
> can address them.
>
> Now, related but separately from the trademark sub-licensing request, I
> think this event name change naturally raises the question of "what does
> this change mean?", so let me describe how I see it as positive change.
>
> Over the years, Jenkins has become more and more widespread and mainstream
> in every corner of the software development world. At the same time, the
> problems solved by Jenkins is increasingly seen not as an isolated problem
> of build/test/deploy/etc, but as a part of a bigger problem space of
> Continuous Delivery and DevOps.
>
> The content of the past few Jenkins Worlds reflect this shift. There were
> many deep Jenkins talks that were very popular, like this
> <http://sched.co/Bk3r> or that <http://sched.co/ALPK>, but there are also
> other great sessions that discussed this broader problem space, like this
> <http://sched.co/BZPU> or that <http://sched.co/Bvtv>.
>
> So in order for the name to represent the substance more accurately, as
> the event producer, CloudBees decided that it would like to rename the
> event to “DevOps World - Jenkins World.” This way, the event can appeal to
> both those who are deep in Jenkins and those who are approaching this more
> broadly. It will help Jenkins be seen as the key piece of this landscape
> for the latter audience. While the word “DevOps” might feel ambiguous and
> fuzzy for those of us deep in technology, the event team has done various
> research to conclude that it is used more and to refer to this broad area
> than other terms, thereby making it the best choice. There are some other
> conferences that follow similar "AX - BX" naming patterns, like this one
> <https://www.cloudendure.com/events/dataworks-summit-and-hadoop-summit-berlin-germany-2018/>,
> presumably for similar reasons.
>
> In terms of how the event will be actually produced, I have heard that it
> will not be that different from Jenkins World 2017. There will be one
> ticket, one event venue, one set of keynotes, and one exhibit space. There
> will be session tracks who are marked as Jenkins, DevOps, etc. And of
> course there will be marked community space. A few weeks back, Alyssa,
> Mark, Liam, Tyler, myself and a few others spent some time brainstorming
> what other interesting things we can do this year.
>
> I think Jenkins World remains one of those cases where the interest of the
> community and the interest of the event producer (CloudBees and other
> sponsors) are well aligned. The developer community benefits from having a
> get together and a place where we can interact with users. The user
> community benefits from the learning. And CloudBees and other sponsors
> benefit from being in front of those people. I think this name change will
> help us draw an even bigger crowd and in their eyes signify the key role
> Jenkins plays in this space, which I think will only make this event even
> more valuable.
> --
> Kohsuke Kawaguchi
>
-- 
Kohsuke Kawaguchi

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