On Mon, Mar 7, 2022 at 12:14 PM 'Gavin Mogan' via Jenkins Developers < [email protected]> wrote: > The only condition for me would that they have to be distributable, I don't want Jenkins to reach out to typekit or Google every page hit, it should work the same airgapped.
I concur. For comparison, GitHub distributes their logo <https://github.com/logos> in .ai, .eps, .png, and .psd formats. It is a combination of a logotype <https://99designs.com/blog/logo-branding/logotype-vs-logomark-vs-logo/> (the word "GitHub" set in a distinct typeface) and logomark <https://99designs.com/blog/logo-branding/logotype-vs-logomark-vs-logo/> (the silhouette of the Octocat). The typeface used for the logotype seems similar (but not identical) to Linotype Yalta Sans Pro Extra Bold <https://www.linotype.com/1239873/yalta-sans-extra-bold-product.html>. I do not know if GitHub had to pay a fee to be able to distribute the logotype. On Mon, Mar 7, 2022 at 12:21 PM Tim Jacomb <[email protected]> wrote: > There's a 'modern' header hidden behind the 'jenkins.ui.refresh' system property […] > We could look at switching over to that? The current Jenkins logo is a combination of a logotype <https://99designs.com/blog/logo-branding/logotype-vs-logomark-vs-logo/> (the word "Jenkins" set in a distinctive Georgia bold) and logomark <https://99designs.com/blog/logo-branding/logotype-vs-logomark-vs-logo/> (the butler artwork) and is very unique and recognizable. I have seen the combination used in many slide decks. The design hidden behind jenkins.ui.refresh does not use a distinct font for the Jenkins logo; rather, it merely uses the same sans-serif typeface used to render the rest of the page. That is, it employs a logomark without logotext. I think that reducing the Jenkins logo to just a logomark (the butler artwork) without logotext (the word "Jenkins" set in a distinct typeface) would result in a reduction of the uniqueness and recognizability provided by the current combination of a logotext and logomark. My vote is for the project to retain the combination of a logotype and logomark, just replacing Georgia bold with a new typeface in the logotext. This matches the strategy used by e.g. GitHub and Pepsi. -- You received this message because you are subscribed to the Google Groups "Jenkins Developers" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion on the web visit https://groups.google.com/d/msgid/jenkinsci-dev/CAFwNDjoWuxPk2PYEb7yvSROJ%2B%2B5w93skN5jJuv48G0od5v%3DF3Q%40mail.gmail.com.
