When choosing typefaces, there are two key considerations: How does the
type make us *feel* and how does the type *work*? Type can often evoke a
feeling from a certain era. For example, Georgia Bold takes me back to the
late 2000s, when Jenkins (then Hudson) was first conceived.

Now consider a typeface like Source Sans Bold
<https://fonts.google.com/share?selection.family=Source+Sans+Pro:wght@700>,
a grotesque sans-serif with humanist influences designed by Paul Hunt based
on the work of Morris Benton. Type the word "Jenkins" into the preview box.
Put the butler image next to it in your mind. What feeling does this evoke
in you?

To me, the ideal logotype for our project would evoke a feeling of measured
evolution that looks confidently toward the future while honoring the past.
That is what our community is all about.

I used Source Sans Bold as an example and a starting point for discussion,
but it is also open source and available on GitHub
<https://github.com/adobe-fonts/source-sans>.

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