>BELGIANS IN CUBA: US-CUBA MEDICAL TRADE FAIR/INTERVIEW
>
>
>Via NY Transfer News Collective * All the News that Doesn't Fit
>...............................................................
>
>THE US-CUBA MEDICAL TRADE FAIR
>(Third of 3 articles)
>
>BELGIANS IN CUBA:
>
>The Walloon Industrial Union Looks for
>Cuban Pharmaceutical Contacts
>
>
>Interview with Pierre Goffin, executive of the General Bank of
>Brussels and president of the Belgian entrepreneurial mission that
>visited Cuba at the end of January, 2000.
>
>
>Q: Mr. Goffin, what prospects for trade and investment do you see in
>the Cuban pharmaceutical industry?
>
>A: From the presentations I attended here and the visits we have
>made, we think that the pharmaceutical industry in Cuba is very
>strong. There are a lot of new projects, and there certainly are
>opportunities for collaboration between Belgian and Cuban companies.
>In Belgium, we also have a very strong pharmaceutical industry;
>that's why I think there are possibilities for the large Belgian
>companies, or those doing business in Belgium, like Smith Klein
>Beecham, Lilly and others, to supply equipment and services here in
>Cuba. We are very confident about doing business here in the near
>future.
>
>Q: Are the entrepreneurs visiting also interested in Cuban
>pharmaceutical products ?
>
>A: First, we are interested in giving to Cuban entrepreneurs all the
>knowledge and technology needed to be able to upgrade the quality of
>Cuban products to permit them to be exported. Although this time we
>brought a group of companies whose major interest is in selling,
>there's great interest back in Belgium to explore in depth Cuba's
>successful biotechnology and especially the Finlay Institutes. We
>have brought ten companies from all kinds of areas in the
>pharmaceutical field.
>
>Q: You said in your presentation that in your region of Belgium, you
>have formed an association for foreign trade and export, on behalf of
>which you have organized this trip to Cuba. What are the objectives
>of this association?
>
>A: This is the Union Wallonne des Enterprises, from the
>Walloon-speaking region of Belgium. It is an entrepreneurial
>organization presided over by Mr. Jean Stephenne, Smith-Kline Beecham
>Biologicals' General Director, who was in Cuba last September. The
>organization is the International Marketing Department of the Union,
>created in February 1998 under the auspices of Michel Hahn, Chairman
>of the board of Magoteaux International and former president of the
>Walloon Business Federation. Its objective is to promote exports for
>the small and medium-sized Walloon companies. with the support of
>multinational groups that are leaders in their sector. The department
>is sponsored by a number of large Walloon financial or industrial
>multinationals, which provide its budget and ensure its independence
>-- among them the banks Brussels Lamber (Group ING), Fortis, and
>Cridit Communal; insurance companies like Gerling Namur,
>manufacturers like Italcementi Group, Ciments d'Obourg, Glaceries
>Sanit Roch and Smith-Kline Beecham.
>
>Q: How does this department work?
>
>A: The department organizes export promotion events for small- and
>medium-sized Walloon companies, which are grouped in "clusters,"
>based on their end customers. The approach is to target a specific
>sector, or a particular foreign investment. One of the major new
>clusters is the pharmaceutical industry, and so manufacturers and
>entrepreneurs in that field accompanied us to Cuba on this visit.
>
>Q: How does it work specifically in Cuba ?
>
>A: The missions organized by the Department staff begin by presenting
>the cluster to potential decision-makers abroad and arranging a visit
>from all or part of the cluster related to their needs.  Then we set
>up formal presentations, or bilateral contacts between buyers and
>sellers or prospective investors. In Cuba, we are clearly now in the
>second phase. For Cuba, the advantage of this approach is that it
>allows Cuban entrepreneurs to diversify and improve their suppliers
>and to discover new technological solutions. Secondly, it presents
>the opportunity to develop joint ventures, similar to the one formed
>by Smith-Kline Beecham with the Finlay Institute, to improve, develop
>and commercialize products of interest. There's great interest back
>in Belgium for other products of the Finlay Institute and the Cuban
>Biotechnology Center.
>
>                            -end-
>
>
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>nytcari-02.07.00-08:12:16-1237
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