Le Monde diplomatique
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    October 2000


             WHY DO WE ALL AGREE THE GLOBAL MARKET IS INEVITABLE?

                    'Do not forget ideas are also weapons'

                          by SUBCOMANDANTE MARCOS *

      The purpose of this text is to fuel the debate between right and
      leftwing intellectuals. It does not attempt to explain the relation
      of either with governments or changes in society.


I. Pay-per-view global domination

      The world is not square, or so we learn at school, but on the brink
      of the third millennium it is not round either. I do not know which
      geometrical figure best represents the world in its present state
      but, in an era of digital communication, we could see it as a
      gigantic screen - one of those screens you can program to display
      several pictures at the same time, one inside the other. In our
      global world the pictures come from all over the planet - but some
      are missing. Not because there is not enough room on the screen but
      because someone up there selected these pictures rather than
      others.

      What do the pictures show? On the American continent, we see a
      paramilitary group occupying the Autonomous National University of
      Mexico (Unam); but the men in grey uniforms are not there to study.
      Another frame shows an armoured column thundering through a native
      community in Chiapas. Beside this, we see United States police
      using violence to arrest a youth in a city that could be Seattle or
      Washington. The pictures in Europe are just as grey.


II. A memorable omission

      Intellectuals have been part of society since the dawn of humanity.
      Their work is analytical and critical. They look at social facts
      and analyse the evidence, for and against, looking for anything
      ambiguous, that is neither one thing nor the other, revealing
      anything that is not obvious - sometimes even the opposite of what
      seems obvious.

      These professional critics act as a sort of impertinent
      consciousness for society. They are non-conformists, disagreeing
      with everything - social and political forces, the state,
      government, media, arts, religion and so on. Activists will just
      say "we've had enough", but sceptical intellectuals will cautiously
      murmur "too much" or "not enough". Intellectuals criticise
      immobility, demand change and progress. They are, nevertheless,
      part of a society, which is the scene of endless confrontation and
      is split between those who use power to maintain the status quo and
      those who fight for change.

      Intellectuals must choose between their function as intellectuals
      and the role that activists offer them. It is also here that we see
      the split between progressive and reactionary intellectuals. They
      all continue their work of critical analysis, but whereas the more
      progressive persist in criticising immobility, permanence, hegemony
      and homogeneity, the reactionaries focus their attacks on change,
      movement, rebellion and diversity. So in fact, reactionary
      intellectuals "forget" their true function and give up critical
      thought. Their memory shrinks, excluding past and future to focus
      only on the immediate and present. No further discussion is
      possible.


III. Intellectual pragmatism

      Many leading rightwing intellectuals start life as progressives.
      But they soon attract the attention of the powerful, who deploy
      innumerable stratagems to buy or destroy them. Progressive
      intellectuals are "born" in the midst of a process of seduction and
      persecution. Some resist; others, convinced that the global economy
      is inevitable, look in their box of tricks and find reasons to
      legitimate the existing power structure. They are awarded with a
      comfortable armchair, on the right hand of the prince they once
      denounced.

      They can find any number of excuses for this supposedly
      "inevitable" outcome: it is the end of history; money is everywhere
      and all-powerful; the police have taken the place of politics; the
      present is the only possible future; there is a rational
      explanation for social inequality; there are even "good reasons"
      for the unbridled exploitation of human beings and natural
      resources, racism, intolerance and war.

      In an era marked by two new paradigms - communication and the
      market - rightwing intellectuals have realised that being "modern"
      means obeying one rule: "Adapt or go under". They are not required
      to be original, just to think like everyone else, taking their cue
      from international bodies like the World Bank, the International
      Monetary Fund or the World Trade Organisation.

      Far from indulging in original, critical thought, rightwing
      intellectuals become remarkably pragmatic, echoing the advertising
      slogans that flood the world's markets. In exchange for a place in
      the sun and the support of certain media and governments, they cast
      off their critical imagination and any form of self-criticism and
      espouse the new, free market creed.


IV. Blind seers

      The problem is not why the global economy is inevitable, but why
      almost everyone agrees that it is. Just as the economy is becoming
      increasingly global, so is culture and information. How are we to
      prevent vast media and communications companies like CNN or News
      Corporation, Microsoft or AT&T, from spinning their worldwide web?

      In today's world economy the major corporations are essentially
      media enterprises, holding up a huge mirror to show us what society
      should be, not what it is. To paraphrase RTgis Debray, what is
      visible is real and consequently true (1). That, by the way, is one
      of the tenets of rightwing dogma. Debray also explains that the
      centre of gravity of news has shifted from the written word to
      visual effects, from recorded to live broadcasts, from signs to
      pictures.

      To retain their legitimacy, today's rightwing intellectuals must
      fulfil their role in a visual era, opting for what is immediate and
      direct, switching from signs to images, from thought to TV
      commentary.


V. Future past

      In Mexico, leftwing intellectuals are very influential. Their crime
      is that they get in the way. Well, one of their crimes, because
      they also support the Zapatistas in their struggle: "The Zapatista
      uprising heralds the start of a new era in which native movements
      will emerge as players in the fight against the neoliberal global
      economy" (2). But we are neither unique nor perfect. Just look at
      the natives of Ecuador and Chile, and the demonstrations in
      Seattle, Washington, Prague - and those that will follow. We are
      just one of the pictures that deform the giant screen of the world
      economy.

      The prince has consequently issued orders: "Attack them! I shall
      supply the army and media. You come up with the ideas". So
      rightwing intellectuals spend their time insulting their leftwing
      counterparts, and because of the Zapatista movement's international
      impact, they are now busy rewriting our story to suit the demands
      of the prince.


VI. Neoliberal fascists

      In one of his books Umberto Eco provides some pointers as to why
      fascism is still latent (3). He starts by warning us that fascism
      is a diffuse form of totalitarianism, then defines its
      characteristics: refusal of the advance of knowledge, disregard of
      rational principles, distrust of culture, fear of difference,
      racism, individual or social frustration, xenophobia, aristocratic
      elitism, machismo, individual sacrifice for the benefit of the
      cause, televised populism and use of Newspeak with its limited
      words and rudimentary syntax.

      These are the values that rightwing intellectuals defend. Take
      another look at the giant screen. All that grey is a response to
      disorder, reflected in demands for law and order from all around
      us. But is Europe once more the prey of fascism? We may well see
      skinheads, with their swastikas, on the screen, but the commentator
      is quick to reassure us that they are only minority groups, already
      under control. But it may also take other, more sinister forms (see
      the articles by Christian Semler and Brigitte PStzold in this
      issue).

      After the fall of the Berlin wall both sides of the political
      spectrum in Europe rushed to occupy the centre. This was all too
      obvious with the traditional left, but it was also the case with
      the far right (4). It went out of its way to acquire a new image,
      well removed from its violent, authoritarian past, enthusiastically
      espousing neoliberal dogma.


VII. Sceptically hopeful

      The task of progressive thinkers - to remain sceptically hopeful -
      is not an easy one. They have understood how things work and,
      noblesse oblige, they must reveal what they know, dissect it,
      denounce it and pass it on to others. But to do this, they must
      also confront neoliberal dogma, backed by the media, banks, major
      corporations, army and police.

      What is more, we live in a visual age - and so, to their
      considerable disadvantage, progressive thinkers must fight the
      power of the image with nothing but words. But their scepticism
      will get them out of that trap, and if they are equally sceptical
      in their critical analysis, they will be able to see through the
      virtual beauty to the real misery it conceals. So perhaps there is
      reason to hope.

      There is a story that when Michelangelo sculpted his statue of
      David, he had to work on a "second-hand" piece of marble that
      already had holes in it. It is a mark of his talent that he was
      able to create a figure that took account of these limitations. The
      world we want to transform has already been worked on by history
      and is largely hollow. We must nevertheless be inventive enough to
      change it and build a new world.

      Take care and do not forget that ideas are also weapons.
        ______________________________________________________________

      * Leader of the Zapatista National Liberation Army, Chiapas, Mexico
      (excerpted from "La droite intellectuelle et le fascisme libTral"
      which appeared Le Monde diplomatique in French in August 2000; theo
      full version of this text is available on our internet site in
      French, as is a longer version in Spanish)


     1.
     2. Croire, voir, faire, Odile Jacob, Paris, 1999.
     3. Yvon Le Bot, "Los indfgenas contra el neoliberalismo", La Jornada,
        6 March 2000.
     4. Umberto Eco, Cinque scritti morali, Bompiani, Milan, 1997.
     5. See Emiliano Fruta, "La nueva derecha europea", and Hern�n R.
        Moheno, "M�s all� de la vieja izquierda y la nueva derecha", in
        Urbi et Orbi, Itam, Mexico, April 2000.

                                              Translated by Harry Forster



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