Christian Seberino wrote:
I heard that some musicians have stopped selling $10 CDs at their concerts
because it competes with the sales of $20 T-shirts.
Now think about this for a moment. A CD is a high tech high
quality musical recording that was likely made in a very expensive
recording studio over many weeks and outtakes. This doesn't even
count the man-years of agony it took to create the soulful music in the
first place.
Yet, people would still rather pay $20 for a made in China 20 cent T-shirt
just because it has the name of the band silk-screened on it!!!
Uh, no, that doesn't follow ... this says nothing about the preferences
of the concertgoer. In fact, if anything, it argues precisely the
opposite. The concertgoer would rather spend scarce resource on the $10
CD than the $20 t-shirt.
What this says is that the *band* has figured out that they make more
money for less investment on the cheap silkscreened t-shirt than the CD.
Don't confuse who is making the decision.
-a
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