Buy Books at Eso Won

<http://www.latimes.com/news/local/la-me-banks9oct09,1,5080740.column>http://www.latimes.com/news/local/la-me-banks9oct09,1,5080740.column
 >From the Los Angeles Times
Buying at a local bookstore provides more than books
Sandy Banks

October 9, 2007

There were more television camera crews than customers when Eso Won 
Books opened Sunday morning. By afternoon, though, the place was 
packed with customers -- many sent from church by their pastors -- as 
news spread that the venerable black-owned bookstore will close soon 
if it doesn't sell more books.

The challenge facing the Leimert Park shop is neither new nor 
distinctly black. Independent bookstores have been on the endangered 
species list for years.

Twenty years ago, the threat was from chains, like Crown, then 
mega-stores like Borders. Now the competition is online; one-third of 
all books sold in this country today are ordered through the 
convenient clicks of Amazon.com.

But in an era when neighborhood businesses -- from hardware stores to 
pharmacies -- are often pushed into insolvency by corporate giants, 
why does the closure of a bookstore spark such hand-wringing?

Because bookstores sell more than books; they offer a sense of 
community. At their best, this vanishing breed -- think Midnight 
Special in Santa Monica, Dutton's in North Hollywood, Sisterhood in 
Westwood -- functioned not just as shopping venues, but libraries, 
sanctuaries and public plazas.

When I moved here from Ohio at 25, I spent months feeling lonely and 
lost. I found a family at Bread and Roses, a women's bookstore in 
Sherman Oaks. The store became my favorite hangout, with cozy sofas, 
an endless supply of cookies and coffee, and shelves stocked with 
everything from pregnancy primers to dress-for-success manuals to 
politics-of-lesbianism manifestoes.

But it was less the books than the people that drew me in. When I 
couldn't get my baby to sleep through the night or wondered how to 
ask my boss for a raise, I relied not only on advice I read, but 
lessons I learned from the women I met there.

For hours, we'd thumb through books and talk, sharing stories too 
intimate for the strangers we'd been. Some I'd never see again. 
Several became my closest friends.

Bread and Roses closed and I moved on, taking my business to a 
discount chain a few miles from home. I'm sure I saved money over the 
years. But I never made a friend at Crown.

The concept -- a bookstore for women -- seems almost quaint today. 
Maybe the era of the niche bookstore is over, done in by assimilation 
, technology and upward mobility. The type of "community" I found at 
Bread and Roses, can be found online, not in chain bookstore aisles. 
All we need from Borders is a wi-fi connection and a table where we 
can sit. Alone.

Or you can visit a place like Eso Won, where co-owner James Fugate 
gently steered a church-going grandma away from a birthday selection 
for her teenage granddaughter because the story's heroine gets 
pregnant at 14. He knows the book has "bad language in it that she 
wouldn't want her child to read."

I visited the store this weekend with my teenage daughter, who came 
of age in Borders and Barnes & Noble, ordering lattes and reading 
"Gossip Girl." She found a volume of poetry she liked and a dense 
book on images of race in film.

I bought three books: a "chick lit" paperback by a favorite author, a 
book of short stories with a cover blurb by poet Nikki Giovanni, and 
"How to Love a Black Man," a book I would be too embarrassed to buy 
-- lest anyone think I need it -- if they even had it at my local Borders.

And I found other customers like me, who had come to this store in 
the heart of black Los Angeles from Pasadena, Castaic and Long Beach, 
not just to find books they might enjoy, but to feel, for a little 
while, not in the minority.

Like Veve Price, from Woodland Hills, sporting an Afro that made her 
tower over me. She shops online but finds it unsatisfying sometimes. 
"There's something about being able to touch the books, feel them in 
your hands," she said. And there's the delight of discovery -- of 
stumbling over some precious find you didn't know you wanted until you saw it.

For her, it was a pictorial history of the Black Panther Party. As we 
stood in line to be rung up, she opened the book to share it with me.

 >From a purely business sense, it's not hard to see why Eso Won is 
struggling. What to make of a store that features an appearance by 
the author of "Butt Naked Raw & Uncensored," and four days later, a 
professor speaking on "Global Organized Crime and the African World Community."

The shelves are a jumble of topics, perspectives and genres: A novel 
by actor Blair Underwood about a "gorgeous sexy actor and former 
gigolo" sits next to "Slavery, Resistance and Freedom," a collection 
of historical essays. On the clearance rack, I found "Rebellion in 
Chiapas, an Historical Reader," and a thick tome featuring 600 Hong 
Kong movie reviews.

Fugate said Monday that sales "were up 500% over a typical weekend. . 
. It was almost like Christmas Eve."

But he and his business partner Thomas Hamilton have struggled enough 
in their 20 years to put the weekend love fest in perspective.

And they got a sobering reminder of the battle ahead from another 
weary veteran, Ed Conklin, manager of Dutton's in Brentwood, which is 
still struggling to beat back corporate threats. Conklin visited the 
store on Friday.

Enjoy it, he told them. But don't expect it to last.

<mailto:sandy.banks%40latimes.com>[EMAIL PROTECTED]

================================
WALTER LIPPMANN
Editor-in-Chief, CubaNews
writer - photographer - activist
<http://www.walterlippmann.com>http://www.walterlippmann.com
================================


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