Greetings, All! A friend forwarded this to me. Good news, I think ... today sewing, tomorrow lacemaking? :>) Regards from spring-rainy Utah Ricki ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Designs in Machine Embroidery April 3, 2007 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~ Welcome Martha! On Tuesday April 3, SVP Worldwide hosted a media event on the 42nd floor of a swanky hotel on 57th St in Manhattan. Earlier that day, Martha Stewart welcomed SVP onto her show, Martha Stewart Show, and announced a new partnership. Such excitement has not been seen in our industry since Janome introduced the Memory Craft 8000. Talk about a buzz - cameras flashed, television cameras rolled and Martha was in the building! National magazines - mass market magazines - like Elle, Glamour, Vogue, and InStyle -were in attendance. Finally, the world would see what we've known all along - sewing is way cool! As the new spokesperson for SVP Worldwide, parent of Singer, Husqvarna Viking and Pfaff, Martha will reach thousands if not millions of new and veteran sewers as she incorporates sewing, quilting and embroidery into Martha Stewart Living Omnimedia. Look for sewing segments in Martha Stewart Living Magazine, on Martha Stewart Today television show, Sirrus radio and the newly redesigned www.marthastewart.com. Just as Martha demystified complex cooking recipes, fantasy gardens and the everyday tasks of laundering and housekeeping, she brings her team of experts, creative geniuses and professional artists to sewing. What a breath of fresh air. And, she walks the walk. Martha began her love affair with sewing at the age of 7 at her mother's knee. A sewing machine (a Singer, no less!) was nestled into a corner of the kitchen in her childhood home. By the time high school rolled around, Martha was making all of her clothes. This continued through college when she was named one of the Top 20 College Girls by Glamour magazine - and the only recipient who made all her own clothes! As she became a wife, mother, businesswoman and leader making her own clothes was no longer a reality. But her love of sewing and appreciation for fine workmanship, fabrics and design still simmered. Today, armed with a huge creative staff, Martha will help bring her ideas to reality and into our homes. We, as an industry, are so lucky. Many of you may wonder why this is such a milestone in the sewing industry. The tradition of passing down the hobby to our daughters has skipped a generation and the reasons for sewing today are very different than the reasons our mothers and grandmothers sewed. The sewing industry thrives on the creative pursuits of its customers. We must inspire each other, ignite those who are just starting on this creative expression and unveil the possibilities to those who don't sew. Without education in all of its 21st century forms, there are no sewers. Without sewers, there is no sewing industry. Thankfully, sewing is enjoying a comeback - no doubt ignited by the popular Project Runway television series - many are looking at sewing as a creative outlet. How does one spread the word? It helps to get a sewing experience into the hands of those who don't sew. At SVP's swank media event, it was fun to see the astonished faces of prominent editors as they watched the Singer Futura, Pfaff 2170 and Husqvarna Viking SE embroider linen napkins and quilt squares. They couldn't believe the professional quality of the stitch-outs, the ease of use and comforting hum of the machine plus the limitless creative possibilities! Press was welcomed, encouraged even, to sit at a machine and sew. Three corners of the glass-walled room were mini-sewing studios. Each brand had a homey corner with three machines at the ready. Many attendees took a test-drive and those who did were glad they got a hands-on experience. Most had no idea how wonderful today's machines are - from drop-in bobbins to automatic tension to well-lit sewing surfaces, sewing is nothing like it was 20 years ago. The last corner sported a clear acrylic podium, backed by damask swatches and logos of Singer, Husqvarna Viking, Pfaff and Martha Stewart Living. Finally, Martha pulled herself away from the sewing machine and took her spot behind the mike. She shared her love of sewing as she reminisced about her childhood, high school, college and young adult sewing days. She remember fondly how she copied couture clothing, made draperies for one of her early homes and items for her daughter, Alexis. Her comfort behind a machine is as obvious as her comfort with SVP Worldwide. She closed her remarks with a statement heard hundreds of times at sewing shows, "I didn't make this gorgeous wool coat, but I could have." I believe she could. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~ Sincerely, Eileen Roche Editor Designs in Machine Embroidery ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~ ************************************** See what's free at http://www.aol.com. To unsubscribe send email to [EMAIL PROTECTED] containing the line: unsubscribe lace-chat [EMAIL PROTECTED] For help, write to [EMAIL PROTECTED]
