by Phil Hay  YEP
Published on the 05 October
2013

Community involvement in European football clubs is a creeping phenomenon.
Supporters Direct has the statistics. Thirty three clubs are currently owned 
by their fans, Portsmouth included, and 73 have a Supporters Trust 
representative on their board. Supporters Trusts themselves number 190, all 
of them pursuing a model of football which promotes engagement with the 
paying public.
These groups are not ploughing a hopeless furrow. In 2009 UEFA president 
Michel Platini portrayed himself as a man of the people by saying: 
"Supporters are the lifeblood of professional football. Owners, coaches and 
players change but supporters always remain."
Several groups have chased the dream of becoming stakeholders in the clubs 
they follow. Swansea City's resurgence can be traced back to the formation 
of their Supporters Trust in 2001 and the Trust's purchase of a 20 per cent 
share. Should the Leeds United Supporters Trust (LUST) have their way, they 
will follow where Swansea led.
Plans are afoot for LUST to bring forward a proposal to buy a stake in 
United. For several months the Trust have been working to open the door to 
investment by adopting new model rules laid out by the Financial Conduct 
Authority (FCA), one of the regulators of Supporters Trusts in England.
LUST anticipate that they will satisfy FCA requirements in time for their 
8,000-plus members to vote on whether to implement the new model rules at a 
special general meeting in early 2014. The support of their membership is 
necessary for a fan-share scheme to proceed in earnest.
Gary Cooper, the Trust's chairman, told the YEP: "This idea arose last 
summer when it became clear that GFH Capital was trying to buy Leeds United 
from Ken Bates. We discussed the idea of raising funds to either purchase 
shares or perhaps help with the buy-back of Elland Road.
"The plan's grown legs and the Trust have devoted endless hours to dotting 
the i's and crossing the t's with the FCA. It's been an exhausting process. 
The model rules strictly lay out what the Trust can and can't do and we need 
to adopt those rules before we go forward. Any funds raised would be 
asset-locked - in other words, ring-fenced for a specific purchase."
These schemes have a tendency to sound wishful but the Trust are making 
tangible progress. Members of their board met with two prominent figures at 
Leeds City Council last month - council leader Keith Wakefield and chief 
executive Tom Riordan - and were promised what Cooper called "all the 
support they could give us." The Leeds Credit Union is also offering help. 
"That could be pounds, shillings or pence," Cooper said, "or maybe legal 
guidance. These schemes are complex."
The Trust are most likely to aim for a 10 per cent stake in Leeds. Given 
that GFH Capital's full takeover cost around £20m, a crude calculation would 
set the cost of 10 per cent of shares at around £2m.
Cooper refused to declare the exact sum pledged to the Trust so far but said 
it had so far run into six figures. The larger portions of funding have come 
from figures in the local business community.
"We had people - supporters who've done very well for themselves - saying 'I 
can't afford to buy Leeds United but I'll help you raise money by pledging 
£10,000 or £20,000'," Cooper said. "Individually those sums won't allow us 
to buy shares in the club but collectively it means that we're already 
looking at six figures committed to the plan.
"We'd hope to raise enough to offer for a 10 per cent stake and we don't 
think that's unachievable. It'll take a massive amount of work to get there, 
yes. But we've already put a lot of work into this."
Leeds United themselves are a key component in the Jenga tower. Even with a 
full trench of money, the Trust's scheme can only go as far as the club 
allow. GFH Capital has divided its shareholding since buying Leeds in 
December, selling over 10 per cent to chairman Salah Nooruddin and another 
chunk to Bahrain's International Investment Bank, and it favours the 
involvement of "strategic investors."
Interviewed by the YEP on Tuesday, Nooruddin said he and GFH Capital were 
being "very selective" in who they negotiated with. They wanted "investors 
who share our vision but also have the financial capability to support the 
club alongside us." But Cooper was a guest of Nooruddin's at the victory 
over Bournemouth along with Ray Fell, the chairman of the Leeds United 
Supporters Club. LUST have spoken to the club about their ambition and did 
not find United unreceptive.
"We're due to speak again in the future to discuss the pros and cons," 
Cooper said. "Leeds United aren't obliged to engage a fan-share scheme but 
we hope they'd think that it could be beneficial for everyone."
An injection of £2million would be beneficial for the club. But what would 
LUST seek in return? A seat among the directors or specific influence on 
United's board?
"There must be people among our fans who could occupy a position, possibly 
below board level, which allows some sort of direct feed into the 
 boardroom," Cooper said. "It certainly won't be me but someone out there 
would be able to help the club foster the support and the local community. 
This isn't about dictating Leeds United's policies or choosing which players 
to sign. That isn't our business. What we're aiming to do is involve 
ourselves in a way which actively helps to make the club stable, sustainable 
and in-touch." 
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