On Sunday, October 20, 2013 1:51:14 PM UTC-5, stevelitt wrote:
 

> I think the first step in getting this kind of review is to get more 
> fans who can write and who are listened to. To do that, you'd need to 
> give them enough of a burning desire to spend a few days learning the 
> ins and outs of Leo. I'll give you an idea how to do this later in this 
> email. 
>

Good point. 

>
> But first, I think Leo has an image problem. Mention Leo, and most 
> people say "it's an outliner." If that's all Leo was, VimOutliner would 
> have eaten Leo's lunch years ago --- VimOutliner's faster and has the 
> 90% of outlining features that people use 90% of the time. Not only 
> that, face the facts, 95% of the population will never believe they 
> need an outliner or that an outliner would do them any good, or that 
> outlining is a skill they need to bother to acquire.
>

Great comment.  I've been thinking about it ever since. See below.

>
> My understanding, and please correct me if I'm wrong, is that Leo is a 
> mechanism by which you can specify a computer program as an outline 
> like thing in an outliner like setting, flip a switch, and bang, there's 
> your program. THAT'S what's going to hook people. 
>

Exactly right.  And that's what hooked me the instant I prototyped Leo 
using the MORE outliner!

Not sure why you said "you can specify a computer program as an outline  
like thing in an outliner like setting."  Why not just say, "write a 
computer program in an outline?"  Is there some nuance I am missing?

So here's what to do. Make a 3 minute video showing how to compose an 
> application outline and turn it into a program. The program can be 
> trivially simple, but make the program as 2014 relevant as possible: A 
> web app would be nice. At the end of the video explain that although 
> this video's program was simple, Leo can be used to make arbitrarily 
> complex apps, and make them well.
>

I agree.  Something like this is urgently needed.  It won't happen this 
week though.  It's time to get the docs finished and Leo 4.11b1 out the 
door asap. 

>
> Publicize these videos, and you're going to get some journalists 
> excited, and those are your reviews.
>

A great strategy. 

>
> One more thing: Start publicizing different ways people use Leo. 
> Encourage them to write in with their unique uses, and publicize them. 
> I bet people are doing things with Leo you never dreamed of, and some 
> of those things might be the itch some journalist wants to scratch. 
>
> HTH, 
>

Ohhh yes, it helped.

As the direct result of your comments, I realized that I have been missing 
*the* easiest marketing opportunity: the announcement about Leo!  The first 
words of the announcement *must* list Leo's key benefits, and perhaps even 
say why Leo trumps Emacs org mode and vimoutline mode.  This is a major 
opportunity missed.  I'll correct it for the b1 announcement.

Edward

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