On Monday, February 25, 2013 at 9:03 PM, Raven Jiang CX wrote: > I think Sterling is suggesting that most people are not cognizant of this > trade-off and that as Facebook does more with your personal information, that > trade-off becomes increasingly disfavourable compared to the relatively > stagnant value of the service. > >
Excluding high-risk populations, most people simply do not care what Facebook does with their information. It's the same "I have nothing to hide -> I don't care -> not my problem" argument that we've seen from other discussions. Facebook fully understands that the only thing that matters is user safety, i.e. users have control over their public image and how the community perceives them, and are not embarrassed or humiliated by content shared by them or their friends. This is the only trust that Facebook must maintain in order to keep users at bay. Eventually, it's all about participating in society. The value of the service is that, for the most part, it _is_ society, and people will not give that up easily.
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